Web Strategist - Qualcomm & Data Center

Company:

Qualcomm Technologies, Inc.

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group  Marketing Communications General

Summary:

We are seeking an experienced Web Strategist to serve as the single point of contact and strategic leader for two of Qualcomm’s most technically sophisticated brand areas: the Qualcomm brand , covering modems and AI as well as Qualcomm’s emerging Data Center platform. This role is critical in shaping content strategy, driving user engagement, and optimizing the web experience for deeply technical audiences including chip designers, cloud infrastructure teams, enterprise IT decision-makers, and AI researchers.

The Web Strategist for Qualcomm & Data Center will be responsible for all web strategy and content across both the Qualcomm brand’s modem and AI portfolio and the Data Center Data Center platform, ensuring that Qualcomm’s web presence remains relevant, compelling, and tightly aligned with business objectives across these high-growth segments. This strategic role requires close collaboration with product marketing, integrated marketing , the web UX team, and the web publishing team to deliver exceptional, cohesive web experiences that drive m easurable business results across both brand areas.

Key Responsibilities:

Content Strategy & Management Own and execute a comprehensive web content strategy spanning the Qualcomm brand’s modem and AI portfolio and the Data Center Data Center platform

Ensure all web content remains current, relevant, and aligned with business goals and customer needs across modem, AI, and data center segments

Collaborate with the web publishing team to maintain content quality and consistency across all web touchpoints for both brand areas

Develop and maintain content governance standards and best practices that scale across highly technical product categories and diverse audiences

Product Launch Leadership Partner with product marketing and product management teams to plan and execute web strategies for new modem, AI, and Data Center Data Center product launches

Create compelling web narratives that effectively communicate each product’s value proposition to relevant audiences — whether semiconductor engineers, cloud architects, enterprise IT buyers, or AI researchers

Ensure seamless integration of new product content into the existing Qualcomm and Data Center web ecosystems

Coordinate cross-functional teams to deliver launch content on time and on strategy

Campaign & Landing Page Excellence Lead the development and optimization of campaign landing pages in partnership with integrated marketers, product marketers, and the UX team across modem, AI, and Data Center product lines

Drive conversion optimization through strategic content placement, messaging, and design collaboration

Ensure campaign landing pages align with Qualcomm and Data Center brand standards while meeting specific campaign objectives

Manage the full lifecycle of campaign pages from conception through performance analysis

Analytics & Performance Optimization Utilize web analytics to measure and report on content performance across the Qualcomm and Data Center web presence

Identify high-performing content patterns and replicate success across both brand areas

Establish key performance indicators (KPIs) for each segment and regularly report on progress toward goals

Use data-driven insights to inform content strategy and prioritize tactical decisionsA/B Testing & Experimentation Design A/B testing programs to optimize page performance across the Qualcomm and Data Center portfolio and work with UX and A/B testing teams to launch

Analyze test results and make data-backed recommendations for improvements

Develop testing roadmaps that prioritize high-impact optimization opportunities across modem, AI, and data center segments

Champion a culture of continuous testing and learning within the web team Cross-Functional Collaboration Serve as the primary point of contact for all web-related initiatives within the Qualcomm modem/AI and Data Center business units

Build and maintain strong working relationships with product marketing, campaign teams, UX…