Salesforce Techno-functional consultant

Job Summary

We are seeking a highly skilled Salesforce Techno-Functional Consultant with strong expertise in Marketing Cloud, customer journey optimization, and data-driven decision-making
. The ideal candidate will bridge business and technology, driving customer understanding, designing omnichannel journeys, and implementing optimized marketing solutions.

• Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions.
• Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives.
• Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance.
• Develop and maintain customer personas by combining tribal knowledge with data-driven insights.
• Map current-state omnichannel customer journeys and define future-state journey architectures aligned with business objectives.
• Design and implement experimentation frameworks (A/B testing, multivariate testing) to measure impact and optimize campaigns.
• Implement and manage customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
• Collaborate with cross-functional teams (business, analytics, and technology) to ensure seamless execution of marketing strategies.
• Ensure best practices in data integration, segmentation, personalization, and campaign execution
  .

• 5+ years of experience in Salesforce with strong exposure to Marketing Cloud
  .
• Proven experience in techno-functional roles
  , handling both business requirements and technical implementations.
• Hands-on expertise in:
  • Journey Builder
  • Automation Studio
  • Email Studio
  • Audience segmentation & personalization
• Strong understanding of:
  • Customer lifecycle management
  • Omnichannel marketing strategies
  • Customer journey mapping
• Experience in data analysis and deriving actionable insights (SQL, data modeling preferred).
• Knowledge of design of experiments (DOE), A/B testing frameworks
  , and performance measurement techniques.
• Ability to translate business requirements into technical architecture and solutions
  .
• Strong stakeholder communication and problem-solving skills.

• Salesforce certifications (e.g.,
  Marketing Cloud Consultant, Marketing Cloud Developer, Salesforce Admin
  ).
• Experience with data platforms, CDPs, or analytics tools
  .
• Exposure to integration tools/APIs and multi-system environments.