Senior Data Scientist, Audience Analytics Healthy Communities

Senior Data Scientist, Audience Analytics for Healthy Communities
Who We Are

At Fors Marsh, we take on issues that matter. We are a team of researchers, strategists, and communicators working together to drive lasting change. We look at human behavior from all angles with a deep understanding of people and context to design solutions that influence decision‑making and move people to action. Our work promotes health and well‑being, shapes resilient communities, and builds effective and accountable institutions.

We are a certified B Corporation and a Top Workplace for 7 consecutive years.

Fors Marsh is seeking an experienced quantitative researcher to serve as Senior Data Scientist in our Audience Analytics for Healthy Communities division (AA4HC), which applies data science and research to create actionable insights and plan and optimize communication campaigns, primarily national campaigns for federal clients. The division uses applied data architecture, programming, data visualization, GIS mapping, and statistical modeling to segment audiences and reach them efficiently and effectively.

We also combine data from disparate sources into interactive dashboards to facilitate campaign management, optimization, and reporting. The selected individual will conduct data analysis, infrastructure, and visualization as part of projects to identify, understand, and track audiences for public education campaigns including tobacco/nicotine education campaigns. This will include coordinating with internal teams and vendors to integrate campaign media data into performance dashboards, provide technical guidance, and coordinate project tasks and deliverables across teams, holding high standards to exceed client expectations.

• Data engineering, including developing scripts to automate advertising analytics/survey data cleaning and process reviews using ETL/ELT pipelines with medallion architecture (Python and R).
• Building and maintaining data visualizations for data exploration and trend analysis using Tableau and PowerBI dashboards.
• Conduct data analysis to interpret complex data, identify patterns, and shape actionable insights (including reports, presentations, and models). This includes descriptive reporting, causal inference, segmentation, and predictive modeling.
• Regular client interactions, such as presentations, reports, and status meetings to develop and refine data solutions to meet client needs, report on project progress, and share results.
• Ongoing communication with vendors and internal campaign teams to represent findings, coordinate next steps, navigate joint decision‑making, and discuss potential implications.
• Working in a collaborative team environment to logically design communication campaigns based on data.

• At least 5 years’ relevant experience with data science, segmentation, or communications planning.
• Master’s degree in social science, data science, public health, statistics, marketing or related field (PhD preferred).
• Proficiency with data visualization tools like Tableau, Power BI, or similar.
• Experience in working with Cloud computing servers (e.g. AWS) and related services (e.g., RDS, S3, Sage Maker).
• Expertise in Python.
• Proficiency in R and SQL.
• Experience using database and ETL systems to query and extract data using medallion architecture.
• Data science experience including supervised, semi‑supervised, and unsupervised models; generalized linear/additive models; mixed models; random forest; clustering techniques;
  Bayesian approaches; cross‑validation and model performance evaluation.
• Experience working with large, complex, and nuanced datasets.
• Superior verbal and written communication skills.
• Applicants may be subject to a low‑level government security investigation and must meet eligibility criteria for access to sensitive information.
• An collaborative, problem‑solving mindset.
• Curiosity, flexibility, and a desire to learn.

• Applied experience with communications, media, or advertising.
• Experience with audience segmentation and proficiency in commercial segmentation (e.g., MRI‑Simmons, Nielsen, Claritas).
• Proficiency in GIS…