Digital Marketing Manager

The Role

This is a search-first, performance-driven role. Your three pillars are paid digital advertising (Meta and Google), search engine optimization (SEO), and answer engine optimization (AEO) — making sure Canter brands show up when and where people are looking, whether that's a Google search, a Maps result, or an AI-generated answer.

You'll also own email marketing automation and lead nurture across the portfolio building the drip sequences and segmentation that turn interest into booked calls and service requests.

You'll work hand-in-hand with our Social Media Manager & Content Creatormaking sure every dollar of ad spend is working, every brand website is findable, and every lead has a path to conversion. You're comfortable with data, fluent in ad platforms, and sharp enough to know when a campaign needs to be killed versus optimized.

You'll own digital marketing performance across the following divisions, with varying levels of priority and budget:

• Canter Wealth () — Fee-only RIA; SEO and AEO for financial services;
  Linked In and Facebook lead nurture; email automation for prospect sequences using Active Campaign
• Canter Real Estate Group () — Seller lead generation and listing acquisition via paid and organic search; agent recruiting campaigns; local SEO
• Iconic Property Management () — Build paid and organic lead gen infrastructure from near-zero; long-term owner acquisition
• Talos Pest Control () — Google Ads, Meta campaigns, local SEO and AEO for service area coverage
• Turf Cleaning Co. (launching) — Launch paid acquisition from day one;
  Google LSA setup; local SEO foundation, Meta and Google ads

What You'll Own

Paid Digital Advertising — Meta & Google

• Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns across priority brands
• Build and manage Google Search, Display, and Local Services Ad campaigns
• Own full campaign structure: audience targeting, creative briefing, A/B testing, bid strategy, and budget pacing
• Brief the Content Creator on ad creative needs — what formats, hooks, and angles are converting
• Monitor spend daily; catch pacing issues and performance drops before they compound

SEO — Search Engine Optimization

• Develop and execute on-page SEO strategies across all brand websites
• Own local SEO for service-area businesses — Google Business Profiles, citations, review strategy, and map pack visibility for Talos, Iconic PM, and The Turf Company
• Conduct keyword research and competitive analysis to identify ranking opportunities by brand
• Brief the Content Creator on SEO content needs — blog topics, FAQ pages, and landing pages built to rank
• Monitor rankings, organic traffic trends, and search visibility
• Manage technical SEO fundamentals: site speed, crawlability, schema markup, and indexation

AEO — Answer Engine Optimization

• Structure content across brand websites so Canter brands appear in AI-generated search responses (ChatGPT, Perplexity, Google AI Overviews, Claude)
• Identify the questions each brand's audience is asking AI tools and ensure Canter has the best answer indexed
• Implement FAQ schema, structured data, and entity-based optimization to improve AI visibility
• Monitor brand mentions and citation presence across AI platforms
• Stay ahead of how AI search is evolving — this is still an emerging discipline and we expect you to be ahead of it

Email Marketing & Automation

• Build and manage email drip sequences for lead nurture across key divisions — owner leads for vacation rentals and property management, prospect sequences for Canter Wealth, service follow-ups for Talos
• Own marketing automation maintenance in Active Campaign
• Segment contact lists and personalize campaigns by audience, brand, and funnel stage
• Coordinate with the Content Creator for email copy and asset needs; you own the strategy and system, they feed it with content
• Track email performance: open rates, CTR, conversion rates, and list health

Lead Generation & Retargeting

• Design and own lead generation strategies for each division — matching channel, message, and offer to audience
• Build retargeting sequences across Meta and Google for high-intent site visitors
• Coordinate with the NXT acquisition team to integrate their…