Digital Marketing Specialist III: 26-02371

Primary

Skills:

Paid Media Strategy (advanced), Localized Marketing (advanced), Budget Management (intermediate), Mar Tech Evaluation (intermediate), Cross-Functional Leadership (advanced) Contract Type: W2 Duration: 7 months (Possible Extension)

Location:

San Diego, CA (#LI-Hybrid) Pay Rate: $55-57/hr on W2 basis #LP

Job Summary:

This role will spearhead the marketing strategy for a local assisted tax program, blending national and hyper-local targeting to drive market-level success. You will architect and execute campaigns, manage digital media budgets, and champion the program's vision across various internal teams. The ideal candidate is a seasoned digital marketer with a proven ability to influence and lead through collaboration, aiming to optimize performance and expand the program's reach.

• Develop and implement integrated marketing strategies for local markets.
• Manage and optimize digital media budgets for maximum ROI.
• Lead cross-functional collaboration with creative, data, and go-to-market teams.
• Analyze campaign performance and report on key metrics to leadership.
• Identify and recommend new marketing technologies to enhance local targeting.
• Demonstrated experience in DMA-level or local marketing strategies.
• Strong understanding of digital marketing and media performance metrics.
• Proven ability to influence stakeholders without direct authority.
• Experience in digital marketing with a focus on driving local or retail-level execution for enterprise brands is preferred.

• 7+ years in paid media with a digital focus, including demonstrated success leading DMA-level or local marketing strategies with measurable business impact.
• Deep digital marketing and technical expertise, with a track record of driving revenue growth through paid media.
• Proven experience growing a new product or program for an enterprise-level brand, ideally with local or retail-level execution.
• A master storyteller who uses data to craft compelling narratives for both analysts and executive leadership.
• Strong strategic thinking - able to set ambitious goals and pivot quickly in response to market changes.

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space.

We don't just connect you with great jobs, we connect you with a workplace that inspires!