SEO Specialist
Listed on 2026-10-01
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IT/Tech
SEO, Digital Marketing
SEO Specialist
Compensation: $90,000 per year
Status: Full-Time, Exempt, Remote
Must be US based
Position Summary
This role is responsible for executing SEO strategies that improve organic visibility, website performance, traffic, and lead generation across multiple brands and locations.
The ideal candidate has 3-4 years of hands-on SEO experience supporting organic search initiatives in a multi-brand/multi-location company. They must also have a strong foundation in on-page SEO, content optimization, technical SEO fundamentals, Local SEO, and Google Business Profile management
. This person should be comfortable managing multiple websites and recurring SEO responsibilities while collaborating with other departments, agencies, and external partners.
Key Responsibilities
On-Page SEO, Content & Website Optimization
Conduct keyword research and search intent analysis to identify opportunities across service pages, location pages, blogs, FAQs, and other organic landing pages.
Define and facilitate updates for on-page SEO optimizations, including titles, meta descriptions, headings, URLs, image alt text, page copy, and internal linking
.Develop and maintain internal linking strategies to improve site architecture, crawlability, topical relevance, and user navigation.
Write, edit, and optimize SEO-focused content based on keyword research, search intent, business priorities, and SEO best practices.
Review and edit AI-generated content to ensure accuracy, originality, usefulness, brand alignment, natural language, and SEO value.
Identify content gaps and opportunities through keyword research, competitor analysis, and organic performance and recommend new or updated content as needed.
Develop or support SEO content briefs for new pages and content initiatives.
Conduct monthly SEO audits to identify on-page, content, and technical SEO issues and optimization opportunities.
Monitor technical SEO fundamentals, including indexing, crawlability, redirects, duplicate content, broken links, structured data, page speed, and Core Web Vitals
.Monitor organic search performance using Google Search Console, GA4, Semrush, Screaming Frog, and other SEO tools to identify trends and optimization opportunities.
Implement or coordinate SEO updates within Word Press, Webflow, and similar CMS platforms , including working with SEO plugins such as Rank Math and Yoast SEO and partnering with development resources when needed.
Local SEO & Google Business Profile
Manage and optimize Google Business Profiles (GBP) across assigned brands and locations.
Maintain accurate and consistent business information, including business name, address, phone number, website, hours, service areas, categories, and services.
Optimize GBP categories, services, descriptions, images, posts, promotions, and seasonal updates based on business priorities.
Monitor profiles for inaccurate or unexpected changes, duplicate listings, suspensions, and other issues.
Monitor Google reviews, ratings, and customer feedback and flag issues for appropriate internal follow-up.
Monitor local keyword rankings, Google Map Pack visibility, and geo-grid performance for priority services and locations.
Identify local visibility gaps, ranking changes, competitor activity, and opportunities to improve local search performance.
Conduct periodic Local SEO and GBP audits and implement or recommend improvements.
Support citation consistency across relevant online directories and platforms.
General SEO Support
Stay informed about search engine updates, SEO best practices, and emerging developments in AI-powered search
.Conduct competitor research to identify opportunities to improve organic visibility and search performance.
Support website launches, migrations, new services, new locations,…
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