VP, Community Relations & Business Development

VP, Community Relations & Business Development – San Diego, CA, United States

This position plays a key role in driving the development and execution of the organization's values‑based brand strategy, and is responsible for community relations and outreach, public relations, social media, external communications, financial education, partnerships and business development. Under the guidance of the SVP, Community and Public Relations, the individual oversees these vital functions to achieve the credit union's goals and objectives for brand, member and partnership growth, member service and financial health, and the strength, safety, and profitability of the organization while ensuring a consistent brand message and position aligned with Cal Coast's values, mission, vision, and corporate direction.

• Drives credit union brand and member growth and expands its visibility and engagement in the communities Cal Coast serves
• Oversees and is responsible for Community Relations and Business Development teams and annual budgets of over $2 million
• Member growth of over 20,000 annually
• Approximately 200,000 members
• Collaborates and supports over 200 preferred business, community and educational partners
• Supports 25 Branches throughout San Diego and Riverside Counties
• Develops and collaborates in creating strategy and execution of values based brand and culture
• Responsible for driving strategy, execution and operating plans of
• Business development and partnership acquisition and service
• Community outreach throughout the communities the credit union serves, including a special focus on the under‑resourced neighborhoods in the San Diego Promise Zone
• Employee volunteer engagement in the community
• Comprehensive financial education and wellness programs
• Oversees all external communications including public, partner, media and social media
• Management/Staff/Departments supported:
  Board of Directors, Foundation Board of Directors, Executive Leadership, ALSC, Branch Offices, Member Service Center and other departments

This position reports directly to the SVP, Community and Public Relations. The following staff is comprised of direct and indirect reports:

• Direct (2)
• Director, Community and Public Relations
• Manager, Business Development
• Indirect (12)
• Manager, Public Relations and Community Partnerships
• Manager, Community Outreach
• Manager, Financial Education and School Partnerships
• Lead Business Development Officer
• Sr. Business Development Officer
• Business Development Officers (2)
• Sr. Community Relations Specialist
• Sr. Social Media and Community Relations Specialist
• Sr. Community Service Representatives (3)

• Reports to and collaborates with the SVP, Community and Public Relations in driving, developing and enhancing the values‑based brand and culture strategy.
• Provides oversight, guidance and direction to the business development, community relations management and staff on the development, execution, and measurement of strategic branding, communication, plans and budgets.
• Plans, implements, and monitors strategic initiatives, the competitive environment, corporate culture and image.
• Leads and monitors the performance, engagement, and satisfaction of direct reports and their teams.
• Leads and facilitates cross‑functional teams or projects in support of strategic goals, objectives, and initiatives.
• Responsible for overseeing the development and implementation of new member acquisition efforts as well as the deepening of existing member and partner relationships and retention through business development and community relations. Oversees, identifies and cultivates major partnerships and negotiates partner agreements.
• Oversees the effective development and execution of external communications including all public, partner, media, social media, and public relations.
• Responsible for the strategy and execution of all financial wellness initiatives including workshops, webinars, financial education centers, and youth financial education app‑based programs. Works in collaboration with the Financial Fitness department to create educational content and workshop/webinar presentations.
• Works in collaboration with…