Assistant Director of Events and Marketing

Position Title & Department

Assistant Director of Events and Marketing;
Career Development Center

• Posting #: 5476
• Position Status:
  Full-time regular
• Location:
  
  San Diego
• Position Type:
  Administrator, Office of Career Services

The Career Development Center supports students in developing and achieving career goals that lead to meaningful lives.

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background.

The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

The Assistant Director of Events and Marketing is responsible for directing the Center’s engagement and visibility through two primary functions: leading the strategic execution and high-impact event management of signature and campus-wide programs, and developing and deploying a comprehensive marketing strategy for key initiatives and programs. The Assistant Director drives student, employer, alumni, and stakeholder engagement, manages complex logistical elements and event budgets, oversees all digital and print content production, and applies a data-driven approach to continuously innovate and maximize the impact of the Career Development Center.

• In partnership with the Associate Director of Communications and Assessment, the Assistant Director implements the overarching strategic marketing, branding, outreach, and communications plans, to elevate departmental impact and achieve core department goals and initiatives.
• This role holds primary accountability for the end-to-end logistics and budgetary oversight of major campus-wide and externally facing events, including large-scale career fairs.
• The Assistant Director drives the unified brand and messaging strategy, utilizing all written and visual communication to boost engagement across internal and external stakeholders, including students, employers, and alumni, while ensuring institutional consistency through close collaboration with campus partners like University Communications.
• Integral to the office's operations, the position also develops and manages the robust event calendar and hires, trains, and supervises multiple student interns.

• Logistics and Engagement:
  • Leads operational execution and event management of all high-visibility events, campus-wide Career Fairs, and strategic signature programs.
  • Provides strategic oversight and collaborative support across the Center's portfolio, ensuring effective logistical execution.
  • Oversees comprehensive event logistics for all major Career Development Center events, including registrations, space reservations, vendor and supplier management, layout planning, and staffing.
  • Manages high-profile internal/external stakeholder relationships, ensuring strong engagement and partnership continuity.
  • Directs and executes high-volume promotional and outreach campaigns to maximize event awareness and student engagement.
  • Manages selection and oversight of all event and marketing vendors, ensuring compliance with the University Procurement office.
  • Collaborates with campus partners to ensure optimal event management, experience, and attendance.
  • Effectively leads programming and event execution within a defined budget.
  • In conjunction with leadership and functional teams, develops a comprehensive event calendar and manages implementation of all initiatives across the academic year.
• Experience:
  • Intentionally enhances the user experience (UX) and impact at all events, ensuring a seamless and high-quality environment for attendees.
  • Drives attendance at events and amplifies visibility and awareness of programming created by the Career Development Center team.
  • Captures media (photos/video) from events and leverages them for future marketing and promotional campaigns.
• Evaluation and Enhancement:
  • Collaborates closely with the Assistant Director, Assessment and Data to evaluate and enhance the success, impact, and effectiveness of career development events.
  • Captures feedback and outcomes from events to drive the narrative of the office and promote engagement.
  • Utilizes a data-driven approach and design thinking to continuously innovate and drive improvements to future events, including developing creative engagement formats, pop-up activations, and educational workshops.

• Strategic Planning:
  • Directs the implementation and campaign…