Content Marketing Manager

Posting #: 5684
Position Status: Full-time temporary
Location: San Diego
Position Type: Administrator, School of Business

Content Marketing Manager;
Knauss School of Business

The Knauss School of Business at USD embraces a stewardship approach to business education. Stewardship requires businesses to protect and care for society in pursuit of a greater good. The Knauss School community of faculty, staff, students and graduates, embrace stewardship by applying values-driven, free-enterprise skills to improve businesses, industries, and the lives of people in our community and around the world.

We provide academically rigorous, relevant and values-based education and research. Degree programs in the Knauss School of Business are AACSB accredited, with the undergraduate and MBA programs being highly ranked both domestically and internationally.(Use the "Apply for this Job" box below)./

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background.

The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity's urgent challenges .

This is a full-time temporary, benefit-based position with an anticipated end date of June 30, 2027.The appointment is renewable at the discretion of the University and dependent upon performance and continued funding.

Under the direction of the Director of Brand Marketing and Creative, the Content Marketing Manager supports the marketing of all Knauss School of Business programs, events and initiatives and helps uncover valuable opportunities for enhancing the reputation, promotion and visibility of the University of San Diego Knauss School of Business thought leadership and overall brand. As a skilled writer, storyteller and content creator, the Manager oversees the School's content strategy and produces a wide range of multimedia content for distribution across the School's website, newsletters, and social media channels.

The Manager also assists with the Knauss School of Business media relations strategy by proactively identifying newsworthy stories and liaising with USD's office of media relations and external PR partners when media requests arise. The Manager hires, trains, schedules and supervises student employees that support maintenance of the School's CRM database, and the distribution and management of the School's digital assets.

The Manager will need to occasionally work nights and/or weekends.

Manage the Knauss School of Business content strategy, website content, and write, research and edit articles for the School.

• Works with the Director of Brand Marketing and Creative to establish strategies for consistency of communication across the School and in alignment with the university
• Develops, manages and maintains Knauss School of Business' content strategy in alignment with School's overall marketing strategy and goals
• Actively manages and oversees the Knauss School of Business website, including:
  • Research, write and edit content for School's website
  • Independently conduct interviews, write and edit content for School's news center, admission blog, spotlight stories, faculty thought leadership and event postings following AP writing style guidelines and brand consistency
  • Review and approve all new and updated website content for the School including events and my postings submissions
  • Work with all units of the Knauss School of Business in maintaining consistency and branding in all materials by reviewing and approving web pages, newsletters, emails, videos, flyers, online ads, etc.
  • Works directly with School's website maintainers to ideate new website content and to implement new website pages and designs
  • Manages, maintains and ensures overall site integrity
  • Maintains Knauss School of Business online directory and add new profiles
  • Liaise with web team to troubleshoot issues on Knauss School of Business website
• Highly skilled in USD CMS system to support other units in their webpage creation ensuring the portray of information in the best and most visual manner possible
• In charge of reviewing all printed and digital materials to ensure they follow the Knauss School of Business and USD branding guidelines and AP style

• Develop, manage and implement digital strategy for social media, email marketing campaigns and media…