Manager, Marketing

Job Title: Marketing Manager

Location: San Diego, CA 92121

Duration: 07 Months

Work Schedule: Monday to Friday

Join our innovative tech company as a Paid Media Manager and drive the success of our advertising efforts. In this pivotal role, you will be responsible for managing, executing, and optimizing multichannel paid media campaigns across various digital and traditional media platforms to enhance our brand and product visibility and drive demand for our products and technologies.

• Campaign Management: Formulate & execute comprehensive ABM and B2B strategies, overseeing the campaign from initial planning and launch through to optimization, maintenance, and final reporting. This role involves managing multiple channels across the entire marketing funnel, mapping user journeys, budget management, and coordination with our agency partners and/or In House resources to ensure that campaigns align with strategic goals and contribute to business objectives.
• Analytics, and Optimization: Work closely with analytics teams to utilize advanced analytics tools to monitor and report on campaign performance. Analyze data to identify trends, measure ROI, and optimize spend and performance based on insights.
• Cross-Functional Collaboration: Collaborate with various departments, including digital strategy and product marketing, to ensure that our paid media tactics are aligned with broader marketing objectives and company goals. Work closely with the creative and enablement teams to ensure that all advertising content and messaging are consistent with our overall strategies.
• Vendor and Stakeholder Management: Manage relationships with external agencies and partners to ensure high-quality and timely execution of campaigns. Act as the point of contact for all things related to paid media.
• Data & Ad Tech Execution: Collaborate and align closely with martech team to ensure campaigns are tagged appropriately and data is flowing through to our CDP. Continuously make effort to leverage Adobe tools available to us to make our customer experience more personal.
• Familiarity in platforms such as Linked In (mandatory), 6
  
  Sense (Nice to have), Others

• Bachelor's degree in Marketing, Business, or a related field
• At least 5 years of experience in paid media management, preferably in an agency environment.
• Comprehensive knowledge of modern marketing platforms and technologies, including programmatic advertising, SEM, social media platforms, and traditional media channels.
• Proficiency in analytics tools such as Adobe Analytics and other relevant digital marketing software.
• Exceptional analytical and quantitative skills with a demonstrated ability to turn analysis into effective marketing strategies.
• Experience managing enterprise SEO marketing, including keyword research, content strategy, and technical SEO components.
• Proven track record in managing SEM, including budget management, bid management, conversion tracking, and ad copywriting.
• Experience in managing agency relationships.

• Excellent communication and interpersonal skills.
• Strong project management skills, capable of handling multiple projects simultaneously under tight deadlines.
• Innovative thinker with a keen interest in technology and digital marketing trends.
• Detail-oriented and data-driven, committed to making decisions based on clear data.
• Self-motivated, with the ability to identify problems and proactively propose solutions.
• Required experience agency and house paid media campaign management
• Ability to excel in a dynamic, fast-paced environment.
• Strong presentation skills, capable of both creating engaging content and delivering it effectively.