Head of Partnerships

We are a fast-growing, science-backed direct-to-consumer supplement wellness brand seeking a Head of Partnerships to own and scale our influencer, affiliate, and Tik Tok Shop channels. This role sits within the Performance Marketing team and is responsible for turning partnerships into a measurable, scalable revenue engine.

This is a hands‑on leadership role for someone who cares about performance, testing rigor, and creative that converts.

• Own strategy and execution for influencer, affiliate, and Tik Tok Shop partnerships
• Source creators specifically for direct‑response performance content
• Secure and manage whitelisting access for creator‑led paid media
• Negotiate evergreen usage rights across Meta, Tik Tok, and You Tube Ads
• Lead Tik Tok Shop expansion, including affiliate recruitment, samples, and Seller Center optimization
• Scale affiliate partnerships with a focus on high‑intent, performance‑based partners
• Build structured creative feedback loops using performance data
• Implement disciplined testing frameworks to identify lowest‑CAC creator pairings
• Hire and lead a small partnerships team as the program scales
• Oversee external agencies (if applicable) to ensure performance and brand alignment

• 4+ years of experience in DTC, CPG, or performance marketing
• Proven track record scaling performance‑driven influencer programs
• Strong experience with whitelisting, paid social integration, and creator ads
• Deep knowledge of Tik Tok Shop and affiliate ecosystems
• Familiarity with affiliate platforms (e.g., Impact, Share
  
  ASale) and creator tools
• Bias for action and comfort working in a fast‑paced, in‑office environment
• Competitive salary and range depends on experience
• Performance‑based equity program

• Ownership of a meaningful growth channel and budget
• Opportunity to build and lead a team
• Direct visibility into performance and impact
• Fast‑moving, high‑accountability culture with strong autonomy

• Moving the Needle: We focus on actions that drive outsized impact
• Ownership: We act like founders and take accountability
• Down for the Cause: We work hard, stay humble, and believe in helping people feel better