PPC Account Strategist

Your Marketing Career Awaits Position: PPC Account Strategist Type:
Full Time - Hybrid

Location :
San Diego/Rancho Santa Fe HQ Office
Job Type :
Full-Time Experience Level :
Mid Leve

About the Role: JL Marketing is experiencing rapid growth, and we’re looking for a highly skilled Google PPC Specialist to elevate our internal Google Ads capabilities. We need a self-starter who’s passionate about paid traffic, excels in client relations, and thrives on data-driven results. If you’re ready to take ownership and drive client success, we’d love to have you join our team!

• Strategically manage and optimize Google Ads campaigns across multiple accounts.
• Drive performance based on KPIs such as CPL, CPA, ROAS, and CTR.
• Manage a small portfolio of META campaigns across various brands.
• Audit underperforming campaigns and apply recovery strategies.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Collaborate with internal teams on full-funnel strategies and cross-channel efforts.
• Prepare insightful performance reports and communicate results clearly to stakeholders.
• Develop relationships and collaborate with Corporate/Franchised Operations team members to prepare monthly reports and performance analytics
• Conduct performance and strategy review meetings with accounts
• Participate in client expansion activities such as webinars, vendor meetings & other client relationship building activities as needed
• Stay ahead of PPC trends, Google algorithm updates, and platform best practices.

• 3+ years of experience managing Google Ads with measurable success.
• Proven track record of delivering growth and ROI via PPC campaigns.
• Strong understanding of Google Ads Editor, Tag Manager, Google Analytics (GA4), and conversion tracking setup.
• Experience managing high-budget campaigns in various industries.
• Analytical mindset with the ability to make strategic decisions from data.
• Excellent communication and presentation skills.
• Self-motivation and proactive attitude.

• Work in office 3 times a week to collaborate with leadership
• Communicate with clients calmly and clearly via phone, email, and Zoom/Google Meet, demonstrating exceptional communication skills.
• Be positive, passionate, and enjoy working in a collaborative environment.
• Possesses expertise in split testing and full-funnel execution.
• Have a relentless drive to achieve outstanding results.
• Use strong analytical skills to make data-driven decisions.
  
  Exhibit excellent organization, proactivity and time management skills.
• Stay up to date with the latest Google policies, strategies, trends, and tools.
• Commit to being a dedicated team player, ensuring the best outcomes for our clients.
• Provide timely and professional responses to client inquiries via email. This may include addressing urgent matters outside of standard business hours as needed.
• Have a good sense of humor and love animals!

• G – Genuine Relationships:
  Building authentic, long-lasting relationships.
• R – Results-Driven:
  Delivering measurable outcomes that exceed expectations.
• O – Original Thinking:
  Innovating beyond trends and pushing creative boundaries.
• W
  - We Before Me:
  Focusing on collective success for both the team and clients.
• T – Transparency:
  Maintaining honesty and accountability in all aspects of work.
• H – Hunger for Growth:
  Display high standards for your work and deliver excellence with energy and integrity.

• Competitive Base Salary: $70-80k annually
• Performance Incentive Program:
  Significant earning potential through performance bonuses for new client acquisition and profitable account growth
• Paid Time Off: 120 hours annually (grows with tenure)
• Sick Leave
• Paid Holidays
• Medical, Dental & Vision Insurance
• 401K program availability

• Career growth opportunities
• Supportive and driven team
• Cutting-edge tools, data, and tech
• Work with cool brands