Social Media Growth Lead

About the Role:

We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.

This role is responsible for turning our content, audio, events, and insights into high‑performing, platform‑native formats that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.

Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.

• You understand how content performs on social platforms and what makes senior decision‑makers stop, watch, engage, return, and build ongoing consumption habits.
• You are comfortable working across video, audio, written, and event‑driven content and know how to translate ideas into formats that fit each platform.
• You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high‑value audience of senior leaders.
• You are data‑informed and action‑oriented. You track performance closely, understand what is working, and adjust quickly.
• You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.

• Capture and repurpose video, written, audio, and event content
• Create short‑form, platform‑native content across channels
• Identify and extract key moments from editorial, audio, and events
• Extract and adapt key moments from audio content into short‑form formats
• Translate ideas into formats that are engaging, shareable, and repeatable
• Experiment with emerging formats and platform features

• Launch campaigns tied to content, events, and thought leadership
• Use organic distribution, paid amplification, and partnerships to extend reach
• Plan, launch, and optimise paid social campaigns to drive reach, engagement, and subscriber growth
• Build and manage creator and expert partnerships
• Execute distribution partnerships across platforms
• Build and manage direct relationships with platform partners such as Linked In and You Tube to unlock distribution opportunities, features, and insights
• Identify and leverage platform opportunities to increase visibility

• Track performance across content, campaigns, and paid channels
• Analyse engagement, reach, repeat interaction, and retention data
• Optimise formats, timing, targeting, and distribution strategies
• Continuously test and refine content and campaign approaches
• Build repeatable formats and campaigns that drive consistent engagement and return behaviour

• Develop and execute strategies that convert social audiences into subscribers
• Optimise social‑to‑subscriber conversion pathways
• Ensure social content consistently drives traffic to owned channels
• Track and improve conversion performance across platforms
• Build repeatable systems that turn engagement into measurable subscriber growth

• Define how success is measured across social content and campaigns
• Track and analyse performance across organic, paid, and partner channels
• Identify what is driving engagement, reach, subscriber growth, and retention
• Make clear adjustments to improve performance over time
• Ensure social activity is tied to measurable audience growth and retention outcomes

• Growth in subscribers and engaged community members from social channels
• Growth in engaged audience across social platforms
• Increased return engagement and retention from audiences acquired from social
• Strong…