Customer Insights Analyst

In this role, you will serve as a strategic partner to stakeholders across the organization, leading custom market research initiatives that inform critical business decisions.

Key responsibilities include:

• Leading multiple custom research initiatives, including:
• Exploratory customer research
• Market landscape and unmet needs studies
• Message development and positioning research
• Synthesizing primary research with secondary sources and third-party datasets to develop cohesive, insight-driven narratives.
• Translating complex quantitative and qualitative data into clear, visually compelling presentations that drive action.
• Providing hands-on analysis of research results, leveraging advanced analytical tools, including AI-enabled solutions.
• Representing the voice of laboratory and diagnostics customers in cross-functional engagements.

• Partner with cross-functional stakeholders to define insight needs and translate them into focused research objectives.
• Independently design, execute, and analyze custom quantitative and qualitative research studies.
• Lead data synthesis and triangulation across multiple inputs to uncover actionable insights.
• Develop compelling executive-ready presentations that distill complex findings into clear, persuasive narratives.
• Manage multiple concurrent research projects while maintaining high standards for quality and rigor.
• Provide ad-hoc decision support grounded in data and customer understanding.
• Apply strong judgment in prioritizing competing demands in a fast-paced environment.

• Deep understanding of laboratory operations and key technical personas, including lab directors, pathologists, and senior scientists.
• Strong analytical and problem-solving skills, with comfort working across complex and varied datasets.
• Expertise in both quantitative and qualitative custom research methodologies.
• Ability to integrate primary research with secondary and syndicated data sources.
• Exceptional written and verbal communication skills, including executive-level storytelling.
• Experience presenting findings to cross-functional and leadership teams.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Intellectual curiosity and analytical rigor paired with business acumen.

• Bachelor's degree required; advanced degree preferred.
• 5+ years of custom insights experience within life sciences, medical devices, healthcare, or a related field.
• Demonstrated experience conducting research for laboratory and diagnostics audiences.
• Proven track record of delivering insight-driven recommendations that influence business strategy.