Regional Sales Manager

Since 2014, Bloom has pioneered the cannabis vape industry with consistent formulas that deliver superior taste and flavor, providing consumers with an experience as close to smoking flower as possible. Our proprietary Surf hardware, designed to preserve rich terpene profiles in our oil, features ceramic core heating elements that prevent overheating and triple-airflow for bigger hits and better flavor. Currently available in CA, IL, NM, NY, NJ, FL, VA, MD, and PA, Bloom continues to expand and innovate in the market.

The Sales Manager for Southern California, San Diego, Orange County, and the Inland Empire at BLOOM will be responsible for driving revenue growth in the region, acquiring new accounts, and maintaining strong relationships with existing customers. This individual will execute strategic sales plans, represent BLOOM in the field, and serve as the face of our brand in California. They will be expected to understand local market dynamics and align BLOOM’s offerings to meet customer needs.

• Develop and execute a territory sales plan to meet or exceed sales targets (monthly/quarterly/annual).
• Identify, qualify, and acquire new business (new accounts) in Southern California.
• Grow business within existing accounts — upsell, cross-sell, increase account penetration.
• Maintain strong customer relationships; act as primary contact for key customers.
• Perform frequent field visits, in-person meetings, and product/demonstration presentations.
• Monitor market trends, competitive activity, and customer feedback; adjust tactics accordingly.
• Use CRM tools to track pipeline, opportunities, forecasts, and sales metrics.
• Collaborate with marketing, product, operations, and customer success teams to ensure customer satisfaction, proper product delivery, and to leverage promotional campaigns.
• Prepare sales reports for leadership: forecasts, results, challenges, etc.
• Manage pricing negotiations, contracts, and terms where applicable.
• Travel within the territory as required to meet with customers, attend trade shows/events.

• Proven sales experience in a territory or regional sales role, ideally with a track record of meeting or exceeding quotas.
• Experience selling (or understanding of) BLOOM’s product category (adjust depending on what you sell).
• Excellent interpersonal, presentation, and communication skills.
• Ability to work independently and self-motivated: managing one’s own schedule, territory, and pipeline.
• Strong negotiation and closing skills.
• Proficiency with CRM software and basic sales analytics.
• Valid driver’s license / reliable transportation; ability to travel throughout Southern California.
• Bachelor’s degree (preferred) in business, marketing, or related field (or equivalent experience).