Director of Sales

Overview

We’re looking for a Director of Sales who can sell sunshine, sell San Diego, sell 671 rooms, and somehow keep all of us organized while doing it.

Town and Country Resort is looking for a Director of Sales to lead the charge in driving revenue, developing strategic accounts, winning group business, and keeping our competitors wondering how we keep getting the good stuff.

This is not a “sit in an office and wait for the phone to ring” kind of job. We need a relationship-builder, deal-maker, coach, strategist, and professional opportunity-spotter who knows that a great sales team does not just sell rooms—it sells experiences, meetings, memories, and reasons to come back.

• Lead the Sales team in achieving and exceeding rooms, group, catering, and overall revenue goals.
• Develop and execute a sales strategy that keeps the resort competitive, relevant, and busy.
• Build and maintain relationships with key corporate, association, SMERF, leisure, and group accounts.
• Prospect relentlessly—but professionally. We like enthusiasm; we do not need anyone showing up at a client’s house with a room-night contract.
• Identify new business opportunities and turn them into actual business.
• Partner closely with Revenue Management, Marketing, Convention Services, Catering, Reservations, and Operations to maximize revenue and deliver on the promises made during the sales process.
• Lead, coach, develop, and occasionally lovingly harass the Sales team into reaching their potential.
• Analyze pace, production, market trends, account performance, and competitive activity and turn all that data into an actual plan.
• Participate in client appointments, site inspections, trade shows, sales trips, networking events, and other activities that involve wearing shoes slightly more uncomfortable than necessary.
• Maintain strong relationships with existing customers while continuously hunting for the next opportunity.
• Ensure sales strategies support the resort’s positioning, guest experience, and financial objectives.
• Collaborate with senior leadership on annual budgets, forecasts, business plans, and revenue strategies.
• Represent Town and Country Resort as a passionate ambassador for the property and San Diego.
• Do whatever it takes to make the sales engine hum—within reason, of course. #towncountrySD

• Significant hotel sales experience, preferably in a large convention hotel, resort, or complex hospitality environment
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• Proven success leading a sales team and delivering measurable revenue results.
• Strong knowledge of group, corporate, association, and/or convention sales.
• A strategic thinker who can see the big picture without losing the details hiding underneath it.
• A leader who develops people rather than simply manages them.
• Exceptional communication, negotiation, presentation, and relationship-building skills.
• Strong business acumen and the ability to understand the numbers behind the fun.
• Experience with hotel sales systems, CRM platforms, PMS technology, and revenue-management concepts.
• The ability to confidently present a $10 million opportunity without blinking.
• A genuine passion for hospitality and an appreciation for the fact that our clients have approximately 47 other hotels trying to win their business.

Relationship Builder: You remember the client’s name, their last event, and probably what they ordered for lunch.

Closer: You know the difference between “let me think about it” and “send me the contract.”

Coach: Your team gets better because you are their leader.

Strategist: You know when to chase the business, when to walk away, and when to change the game entirely.

Commercially Savvy: You understand that occupancy is nice, but profitable business is nicer.

Calm Under Pressure: Because…