Event Sales Director

Job Description
Event Sales Director at Home | Alexandria Events

Ready to join a dynamic company in the hospitality and service industry where people help drive the success of the business? Since its inception in 1957, Invited has operated with the central purpose of building relationships and enriching the lives of our members, guests, and more than 17,000 employees. We are the largest owner and operator of private clubs nationwide, with over 130 country clubs, city clubs, and athletic clubs.

Our Clubs offer first-class amenities, including championship golf courses, modern work spaces, handcrafted cuisine, resort-style pools, state-of-the-art racquet facilities, fitness centers, and much more. Come be a part of this incredible and inclusive team at Invited !

The Event Sales Director is responsible for the strategic oversight, selling, planning, and coordination of all aspects of event sales operations at the club. The Event Sales Director leads the event sales team to ensure the delivery of exceptional member and guest experiences while achieving the club’s annual event sales goals. This role involves developing and executing comprehensive sales strategies, cultivating key client relationships, and working closely with the General Manager and Executive Chef to create competitive event offerings.

The Director is accountable for the overall financial performance of the event sales department, ensuring that all activities align with the club’s business objectives and service standards.

• Execute sales plans to maximize event sales revenue, in alignment with club goals and sales standards set by the regional sales team.
• Lead the event sales team in achieving sales targets, fostering a high-performance sales culture.
• Analyze market trends and competitor offerings to refine sales strategies and maintain a competitive edge.
• Cultivate relationships with key clients and prospects, leveraging networking opportunities inside and outside the club to generate new business.
• Oversee the client consultation process, providing expert advice and creating tailored event solutions that meet client needs and club profitability goals.
• Regularly obtain client feedback and implement improvements to enhance service delivery and client satisfaction.
• Provide guidance to the event sales team, facilitating professional growth and maintaining high standards of performance.
• Ensure all event-related activities and expenses are accurately tracked and recorded, adhering to financial and operational standards.
• Collaborate with the Executive Chef and General Manager to design profitable and competitive event offerings, balancing client satisfaction with operational efficiency.
• Utilize sales management tools and software, such as Cater Pro and Power BI, to track sales performance and manage event data.

• High school diploma or equivalent.
• A minimum of 3 years of experience in a commissioned sales role within the hospitality or events industry, with a proven track record of meeting or exceeding sales targets.

• College coursework in hospitality, marketing, or a related field.
• Experience establishing marketing and prospecting programs to drive event revenues.
• Advanced proficiency in Microsoft Office and event management software.
• Strong mentorship skills with the ability to motivate and manage a sales team.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and staff.
• Strong organizational skills with the ability to handle multiple tasks and prioritize effectively.