Luxury Market Development Manager

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Reporting to the Trade Marketing Manager, the Luxury Market Development Manager leads the expansion of the Don Ramón Tequila premium portfolio within luxury restaurants, upscale bars, hotels, and other high-end on-premise accounts.

Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in opening new accounts, building strong relationships with key decision-makers, increasing premium brand visibility, and delivering exceptional brand experiences through education, events, and strategic partnerships.

Success is measured by new account growth, menu placements, staff engagement, and achievement of sales objectives. This is not a maintenance role. This is about building the brand presence in the right places, shaping perception, and creating memorable experiences.

• Identify, develop, and open new high-end on-premise accounts within assigned markets
• Build and maintain strong relationships with owners, general managers, beverage directors, and influential hospitality professionals
• Drive premium menu placements, featured cocktails, back-bar visibility, and brand activation opportunities
• Plan and execute luxury events, tastings, consumer activations, and curated brand experiences
• Conduct engaging product education sessions and staff training to increase product knowledge and advocacy
• Collaborate with distributor sales teams to identify opportunities, execute market strategies, and accelerate account growth
• Manage an active portfolio of target accounts through regular visits, relationship building, and business development.
• Monitor market trends, competitive activity, and customer feedback to identify growth opportunities.
• Achieve monthly sales, distribution, and brand activation objectives while maintaining the premium image of Don Ramón Tequila.

• Opening 6-10 new key on-premise accounts each month.
• Managing 80-100 active target accounts.
• Securing 2-4 new menu placements each month.
• Achieving monthly case volume goals by market.
• Executing 6-8 premium events or tastings per month.
• Delivering 4-6 staff education and training sessions per month.
• Expanding brand visibility within high-profile venues and through social media exposure.

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
• Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs
• Requires driving daily to and from accounts within assigned territories

• Established network within luxury restaurants, hotels, bars, and upscale hospitality venues
• Demonstrated success opening new accounts and increasing premium brand distribution
• Experience representing premium or luxury beverage brands
• Exceptional relationship-building, presentation, and storytelling skills
• Entrepreneurial mindset with the ability to work independently and deliver measurable results
• Passion for premium spirits and creating memorable…