Market Development Manager; Camponero San Diego

ROLE SUMMARY

The Market Development Manager, known as a Camponero, is a fully field-based commercial role responsible for managing and strategically growing Vinarchy’s business across the Downtown San Diego territory.

Working closely with distributor partners, key customers and cross-functional Vinarchy teams, the Camponero will deliver revenue, distribution, display and by-the-glass objectives through influential leadership and best-in-class market execution. As one of Vinarchy’s Camponeros—our friends in market—this role will build trusted relationships, champion our brands and create strong connections across the trade.

The Camponero will lead day-to-day execution across the assigned territory, driving an outsized Vinarchy brand presence in both On- and Off-Premise channels. This position requires 100% in-market presence and regular engagement with distributor teams, key accounts and brand activation activity.

• Achieve revenue, distribution, display and by-the-glass targets jointly aligned by The Hive Regional Director & Trade Marketing Manager and Vinarchy’s Regional General Sales Manager.
• Drive Vinarchy brand presence across On- and Off-Premise channels by delivering Pictures of Success (PICOS) through placements, by-the-glass wins, features, promotions, distribution, displays and shelf execution.
• Conduct hand-sales and samplings within the assigned account list.
• Communicate and follow up with distributor sales consultants to ensure each sale is executed through completion.
• Develop and maintain strong relationships with customers within the assigned account list and ensure effective execution.
• Execute approved brand investment plans and provide feedback on ROI to The Hive Regional Director & Trade Marketing Manager and Vinarchy’s Regional General Sales Manager.
• Collaborate with Sales, Brand, Trade Marketing, Finance and other cross-functional partners to identify marketplace opportunities and execute best-in-class market activation.
• Use performance data, competitive activity and market feedback to identify opportunities, improve execution and support commercial growth.
• Remain current with federal, state and local laws and regulations and ensure all sales activities are compliant.

• Three or more years of related experience in the spirits/wine supplier industry or other consumer goods companies.
• Stakeholder-management experience with the ability to influence and develop strong partnerships across the business.
• Thorough knowledge of distribution, promotion and selling techniques, with a strong bias for action.
• Experience working with a distributor is beneficial.
• Exceptional planning, organization and self-management skills.
• Proficiency with Microsoft Office Suite.
• Budget development and management experience.
• Strong communication, presentation and relationship-building skills.
• Ability to work effectively in a fully field-based environment.

• Valid driver’s license and ability to operate a motor vehicle.
• Ability to travel intermittently as required across the assigned market.
• Ability to lift, lower, push, carry or pull up to 45 pounds.
• Ability to perform the physical requirements of the role, including sitting, standing, walking, bending, reaching, stooping and typing using a computer.

The posted compensation range includes base salary and annual bonus opportunity. Additional allowances are provided.

Vinarchy—Redefining wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future as one new, exceptional global wine company.

Managing the entire wine supply chain—from grape to glass—Vinarchy produces wine in…