Regional Sales Manager - Illinois and Missouri Beer and Cider

The Regional Sales Manager is a full-time, field-focused sales position responsible for driving market growth, retail development, distribution, and assigned sales goals within an established territory covering Illinois and Missouri. This position will manage and develop distributor relationships while working closely with distributor sales teams and retail customers to achieve company objectives.

The Regional Sales Manager is expected to maintain a strong and consistent presence in the market, spending significant time working alongside distributor sales representatives, calling on retail accounts, developing new business, improving retail execution, and identifying opportunities to grow Stevens Point Brewery brands throughout Illinois and Missouri.

The ideal candidate is a results-driven, energetic sales professional who understands the beverage industry, thrives in a hands-on field environment, and can build strong relationships with distributors, retailers, and internal teams.

• Achieve volume, distribution, and sales goals based on mutually agreed-upon targets established by the Vice President of Sales.
• Develop and execute monthly business planning meetings with assigned distributors.
• Build strong distributor partnerships while establishing clear goals, priorities, and action plans.
• Maintain a high level of field presence throughout Illinois and Missouri, regularly working alongside distributor sales representatives and visiting retail accounts.
• Conduct regular ride-alongs, weekly account calls, retail visits, new account development, and market checks to ensure strong execution and identify growth opportunities.
• Serve as the primary point of contact between assigned distributors, key retail accounts, and Stevens Point Brewery.
• Increase portfolio availability, distribution, and sales velocity within assigned distributor territories.
• Develop and maintain strong relationships with key retail customers and decision-makers.
• Identify opportunities for new distribution, expanded placements, displays, promotions, and increased retail execution.
• Work directly with distributor sales personnel to educate them on Stevens Point Brewery products, brands, priorities, and sales opportunities.
• Be visible and active in the market—not simply managing the territory remotely.
• Monitor distributor inventory levels and work proactively to maintain appropriate inventory and avoid out-of-stocks or excessive inventory.
• Analyze sales and distribution data to identify opportunities, challenges, and areas requiring corrective action.
• Develop and execute market-specific business plans designed to increase sales, distribution, velocity, and portfolio penetration.
• Support new product launches, seasonal programs, promotions, and other company initiatives.
• Utilize SRS and VIP systems to accurately track and record sales calls and market activity.
• Maintain excellent working relationships with fellow members of the sales and marketing team.
• Represent Stevens Point Brewery and its brands in a professional manner at all times.
• Position requires frequent travel throughout Illinois and Missouri and the ability to work extended 8-10 hour field days as business needs require.
• Perform other duties as assigned.

1. Distributor Performance & Accountability

Build strong partnerships with distributor management and sales teams throughout Illinois and Missouri while establishing clear goals and action plans. Hold distributor partners accountable for achieving volume, distribution, inventory, and execution objectives.

2. Strong Field Presence

Be a visible, active…