Director of Sales

We're People People. Are you?

We're Sonesta International Hotels-the 8th largest hotel company in the U.S. (and growing fast ).

With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we're everywhere our guests need us to be.

But here's the thing-we're not just in the business of hotels, we're in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect-delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

The Director of Sales (DOS) develops and directs the total sales and marketing strategy of the hotel to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating specific revenue, sales and marketing strategies and tactical plans. Hotel performance results are monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors.

The DOS will work directly with the General Manager and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel's seasonal demand. The DOS will work with the Global Sales Team, and may work with Sonesta's Marketing, and Revenue Management department, at the direction of the GM and RDS, to leverage national brand strategies at the local level.

• Deliver on the promise of Sonesta Service in all interactions with guests and clients . Man a ge according to the Sonesta G.U.E.S.T. standards and instill a passion for custome r service in all associates of the hotel .
• Develop and maintain relationships with key clients in order to pr oduce extended stay room sales by r egularly sell ing hotel rooms through direct client contact at their place of business .
• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Create room allocation and pricing strategies for all Local Negotiated Accounts , collaborate with the General Manager and Regional Revenue Manager for counsel as needed.
• Achieve budgeted revenues and personal/team sales goals , and maximize profitability within all areas of responsibility. Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, and other assigned financial plans which support the overall objectives of the hotel. Produce regular reports and sales forecasts.
• Work as part of the senior leadership team of the hotel to positively impact the effectiveness of the operation of the hotel.
• If managing other Sal es employees , hiring and evaluating the appropriate sales people for the hotel, direct ing the day-to-day activities of the team, plan ning , organiz ing and assign ing work, develop ing and communicat ing strategies and goals. Create, train, and motivate those responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction.
  
  Advise staff of formal policies and procedures . Manage all human resources-related actions in accordance with Company rules and policies.
• Independently c reate and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, and increase business volume during off-peak periods . Monitor sales activities and performance to ensure actual sales exceed the established revenue plan.
• Analyze current/potential market and sales trends . C oordinate all activities to maintain and increase revenue and market share through added business volume and increased rate s .
• Coordinate with other hotel-level departments to facilita te services agreed upon by the Sales O ffice and prospective clients.
• Develop and maintain positive relationships with officials and representatives of local community groups. In coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the Corporate Communications as necessary.
• Prepare Weekly/Monthly reporting on account, individual, segment, and tier production.
• Act as "Manager on duty" as required .
• Attend Evening Social and Breakfast events as a representative of the management team of the hotel and…