Product Marketing Manager , Credit Card

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Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the Quick Books team, the Services team helps small businesses pay and manage employees, get paid, manage bills, and access financing to run their business, resulting in industry-leading cash‑flow benefits.

These solutions help address the statistic that 50% of small businesses go out of business within 5 years because of cash‑flow issues.

The Quick Books U.S. Marketing team is seeking a seasoned product marketer who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the Money team, you will develop and activate go‑to‑market plans for the Lending portfolio of Quick Books products, driving a top‑tier business priority and accelerating Quick Books’ growth in the fintech space.

• Own 1‑year business outcomes for Business Card, including strategic choices about where to play and how to win, and effectively communicate data‑backed business plans and performance data across teams and to executive leadership through ongoing forecasting, reporting and root‑cause analyses.
• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning with differentiated, insights‑based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs.
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and end‑to‑end customer experiences.
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners.
• Develop go‑to‑market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year‑on‑year growth for our lending marketplace.
• Partner closely with cross‑functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success.
• Own the forecasting process for Business Card and manage stakeholders to align goals and outcomes.
• Contribute to 3‑year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

• 8–10+ years of experience in product marketing strategy and cross‑functional execution.
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translates strategy into product roadmaps and actionable, cross‑functional go‑to‑market plans.
• Highly analytical and problem‑solving orientation; comfortable with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities.
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest‑impact levers, balancing short and long‑term business outcomes.
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results.
• Strong track record of leadership, storytelling, and influencing in a cross‑functional, fast‑moving environment.
• Excellent verbal, written/presentation, and interpersonal communication skills.
• Fintech and/or credit card experience preferred.
• BA/BS required, MBA preferred.
• Experience with small‑ and mid‑sized business a plus.

Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location.

Bay Area (California): $158,000–$213,500 per year.

Southern California: $150,500–$203,500 per year.

Mid‑Senior Level

Full‑Time

Marketing and Sales

Software Development

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