Gap Inc. Sr. Analyst, Consumer Insights - Banana ; SF

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea-that we all deserve to belong, and on our own terms, is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly?

Join our team.

The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service.

The Senior Analyst, Consumer Insights supports Banana Republic's consumer and product strategy by designing and executing primary research that translates customer needs into clear actions. This is a hands‑on role that blends DIY research and vendor‑partnered work, using both qualitative and quantitative methods. With leader guidance, you'll partner closely with cross‑functional teams to scope learning needs, run research end‑to‑end, and deliver crisp, story‑driven insights that influence decisions.

• Research Project Ownership
  • Lead end-to-end consumer research projects - from scoping, design, fieldwork, analysis to stakeholder readouts
  • Turn business needs into clear learning plans: objectives/hypotheses, methodology recommendation (qual/quant/mixed), and a realistic timeline and budget plan in partnership with your leader
• Research Execution (Qual, Quant, Mixed)
  • Execute hands‑on research deliverables: guides, screeners, surveys, stimuli, fielding, and analysis
  • Run qualitative and quantitative work streams (focus groups, IDIs, ethnos, online communities, surveys, trackers, concept testing, etc.)
• Insights Synthesis & Storytelling
  • Analyze and synthesize findings into clear recommended actions tailored to the team's decision‑making needs
  • Synthesize and 'connect the dots' across sources (VOC/Medallia, brand health, prior research, secondary sources) to strengthen the story
  • Present findings to cross‑functional groups and leadership, facilitating discussion on implications and next steps
  • Follow up after share outs to understand impact (how insights were used, decisions influenced, and improvements for next time)
• Business & Vendor Relationships
  • Be a trusted and valued strategic partner to your stakeholders, meeting regularly to hear their needs
  • Manage vendor‑support work when needed: contribute to briefs/SOWs, keep projects on track, participate in fieldwork, and "own" deliverables, while helping improve ways of working via templates and standardization

• 2-4+ years in consumer insights, marketing research, and/or strategy/strategic consulting
• Hands‑on experience across qual and quant methods, including:
  • Supporting and/or leading (with manager guidance) focus groups, 1:1 IDIs, or online discussion boards
  • Analyzing quantitative data and translating it into clear learnings
  • Executing mixed‑method studies that connect multiple inputs into one holistic story
• Strong proficiency in Microsoft Office, especially Excel and Power Point
• Retail (especially apparel) experience is a plus
• Naturally curious and detail‑oriented, always asking the next question and seeking nuanced human understanding
• Take the initiative, by pulling what's needed and bringing a proposed approach or draft response for review rather than waiting for direction
• Turn data and learning into clear "so what" insights and practical recommendations
• A clear, polished communicator (written + verbal), comfortable presenting to senior audiences
• Organized and reliable, able to manage multiple…