Senior Director, GTM Operations

About The Trade Desk

The Trade Desk is a global technology company with a mission to create a better, more open internet for everyone through principled, intelligent advertising. Handling over 1 trillion queries per day, our platform operates at an unprecedented scale. We have also built something even stronger and more valuable: an award‑winning culture based on trust, ownership, empathy, and collaboration. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

The NAMER Business Strategy and Activation team is seeking a Director, Sales Operations to lead operational excellence and serve as a strategic partner to GTM Sales and Client Services leadership. This role sits within the Global Revenue Operations (GRO) organization, where Business Strategy and Activation plays a critical role in advancing commercial priorities, scaling processes through continuous improvement and innovation, and enabling field productivity through strong cross‑functional collaboration.

In this role, you’ll act as a thought partner to senior sales leaders– driving the rhythm of the business, building scalable infrastructure, and supporting execution against growth targets. A core focus of this role will be to uncover trends, surface actionable insights, and translate data into strategy to deepen understanding of what’s happening within the book of business.

You will lead key operational initiatives, shape go‑to‑market plans, and partner across functions to bring clarity and consistency to how we evaluate performance, identify growth opportunities, and respond to risks across NAMER. This role requires a strong analytical mindset, comfort with ambiguity, and the ability to operate autonomously while driving impact at scale.

The Senior Director, GTM Operations is a strategic operator and program leader who builds mechanisms that make growth predictable, turning complex, cross‑functional objectives into clear operating models, durable cadences, and measurable business outcomes. You excel in ambiguous spaces, establish a single, trusted view of the business, and scale execution across regions, business units, sectors, and portfolios with strong program discipline.

You will run the PMO for cross‑sector initiatives, owning orchestration across Sales, Client Services, Rev Ops, Product, Marketing, Finance, and Legal so the field is always ready, aligned, and fast. You will stand up and continuously improve the GTM operating system that extends revenue visibility outward and moves execution from price‑led to value‑led growth at scale.

You combine enterprise grade program management with executive communication, data fluency, and change leadership. You are a builder who favors durable mechanisms over one‑off heroics, and you raise the bar on quality, speed, and accountability.

You will be part of the global Revenue Operations organization and partner closely with Business Strategy and Activation (BSA), Deal Strategy, Client Operations, Business Intelligence, and other teams to execute programs.

• Design and run the GTM operating system by establishing the weekly, monthly, quarterly, and annual rhythms that connect initiatives to clear decisions and actions that generate revenue.
• Institutionalize a single source of truth by aligning definitions and executive views across Salesforce, Anaplan, BI systems, and The Trade Desk platform in partnership with BI, BSA, and FP&A. Ensure leaders spend time deciding, not reconciling.
• Lead mechanism design by translating company goals into GTM OKRs and building mechanisms such as weekly revenue call packs, narrative briefs, and decision logs that improve signal, shorten cycle time, and increase cont rollability of outcomes.

• Own the PMO for high‑stakes, cross‑cutting programs such as tentpoles, new data and inventory partnership launches, Annual Planning, Account Planning, and more.
• Drive Working Backwards planning by defining strategy, scope,…