Principal Product Marketing Manager

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions.

We serve many of the world’s largest accounting and law firms, including EY, Grant Thornton, and Latham & Watkins, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We’re building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you’re passionate about transforming how people work and building a lasting company that explores the essence of time itself, we’d love to meet you.

Principal Product Marketing Manager

The Role

We need a strategic product market leader to own and drive our category creation efforts. You’ll collaborate with our Head of Marketing and CEO to define how we position AI Time in the market, craft compelling narratives that differentiate us from legacy timekeeping, and lead our go‑to‑market strategy as we scale.

This role is perfect for a principal product marketer who thrives on building strategy from the ground up, loves ambiguous fast‑paced environments, and wants to own the narrative for a category‑defining company.

What You’ll Own

• Category Strategy & Positioning:
Define how we position AI Time, own our value propositions, and create the strategic narrative that transforms complex AI capabilities into clear market differentiation

• Messaging:
Lead messaging strategy and execution across all touchpoints—transform product roadmaps into compelling market stories that ladder up to our broader strategic narratives

• Product Launch Strategy & Execution:
Own end‑to‑end strategy for taking new features and products to market, from tier 3 to tier 1 releases

• Sales Enablement:
Create high‑impact assets and campaigns that accelerate deal velocity, working closely with sales leadership to optimize our go‑to‑market approach

• Market Intelligence:
Drive competitive analysis and market research to inform positioning decisions and identify strategic opportunities

Qualifications

Required:

• 7+ years B2B SaaS product marketing

• Experience building messaging and positioning in early‑stage, high‑growth environments

• Exceptional storytelling and communication skills across multiple formats—from strategic narratives to sales collateral to presentations

• Strong strategic thinking with ability to translate complex technical concepts into clear market narratives

• Technology‑first approach; you deploy tooling to scale your impact

Nice to Have:

• Previous startup experience (Series A/B preferred)

• Experience in professional services or B2B productivity software

Flexibility and Logistics:

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Location:

This role will be located in our San Francisco office and will need to work hybrid from our office 3 days per week.

• Compensation:
Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered premiums, 401(k), additional benefits including wellness/commuter/FSA stipends. For candidates based in San Francisco, CA, the compensation range for this role is $200,000–$280,000 USD. Final compensation amounts will be determined based on several factors including candidate experience, qualifications and expertise and may vary from the amounts listed.

• Visa Sponsorship:
Unfortunately we are unable to sponsor visas at this time.

Why join Laurel:

• To date, we’ve secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian

• A smart, fun, collaborative, and inclusive team

•…