Head of Product Marketing
Listed on 2026-03-01
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Business
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Marketing Manager
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, Door Dash, and Asana — trust Gem to fuel their growth.
With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renowned investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2025
- Great Place to Work Certified, 2024 - And we landed at number #13!
- Fortune Best Workplaces for Millennia ls, 2023
The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more.
The Team & RoleWe’re looking for a Director, Product Marketing to work closely with Gem’s leadership team on the company’s most important initiatives. You’ll get to rewrite Gem’s narrative, run big product launches, build playbooks to beat competitors, and equip the entire GTM org for success. If you’re looking for a routine job building collateral all day, this isn’t for you. Product Marketing at Gem is a strategic function that the entire company heavily relies on.
You’ll be wildly successful in this role if you’re a smart strategist, analytical thinker, great writer, persuasive speaker, and someone who just knows how to get things done. You’ll report directly to the Head of Marketing (hi 👋), who has a background in product marketing and deeply values the function. This is a player-coach role with a small team (two direct reports), so you’ll get the chance to mentor others, while still running many projects yourself.
WhatYou’ll Do Day-to-Day:
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Build the foundation for Gem’s GTM engine, from the company narrative to product- and solution-level messaging.
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Collaborate with the exec staff and Ops on our ICP, target personas, and GTM plays.
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Create positioning, battle cards, and talking points to help us outmaneuver top competitors.
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Partner with the rest of Marketing and Sales on campaigns that resonate with different target personas, segments, and verticals.
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Collaborate with the VP Sales and segment leaders on winning messaging, persuasive pitch content, and strategies that boost revenue.
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