Sales Enablement and Product Marketing Associate

Overview

About Highnote:
Founded in 2020 by leaders from Braintree, Pay Pal, and Lending Club, Highnote is an embedded finance company that provides an all‑in‑one card issuer processor and program management platform. We enable digital‑first organizations to issue and process payment cards, embed virtual and physical card payments, and integrate ledger and wallet functionalities to drive growth and profitability. We have raised $145M+ and grown to 140+ employees, with headquarters in San Francisco and a team in 25+ US states.

We are guided by core values of customer obsession, executional excellence, and intentional inclusion.

Role Overview:
We are hiring a Sales Enablement and Product Marketing Associate to support Highnote s enterprise go‑to‑market efforts across issuing, acquiring, and money movement. This hybrid role sits between Sales, Marketing, and Product and ensures our Sales Teams have the structure, insights, and materials they need to engage enterprise prospects and move opportunities forward. Reporting to the Head of Issuing Sales, with a dotted line to the Marketing Communications Director, this person will coordinate outbound activity, develop enablement materials, support product marketing initiatives, and help plan unified go‑to‑market programs.

The role may also involve onboarding and training new Sales team members to ensure productivity.

• Sales Coordination and Outreach:
  Support the Sales Team with organization and management of priority accounts, contact lists, and pipeline activity.
• Conduct warm outreach, early touchpoint engagement, and nurturing sequences to tee up deeper conversations for vertical sales leads.
• Coordinate outbound motions across issuing, acquiring, and money movement to ensure clear sequencing, timely follow ups, and consistent messaging.
• Prepare briefing materials, outreach plans, and supporting content for Sales meetings, demos, and industry events.
• Maintain high quality CRM data to support forecasting, reporting, and strategic planning.
• Research, manage, and execute Sales Team presence at key fintech industry and vertical market events and trade shows, including attendee coordination, outreach plans, and follow‑up programs.

• Sales Enablement:
  Build and maintain sales materials including decks, one pagers, playbooks, solution overviews, and vertical content.
• Customize enablement materials for enterprise opportunities and manage content requests from Sales.
• Coordinate internal training sessions, documentation updates, and product messaging refreshes.
• Support onboarding and training for new Sales hires, ensuring they have the right resources, context, and materials to hit the ground running quickly.
• Maintain a centralized and up‑to‑date repository of all sales resources.

• Product Marketing Support:
  Help translate product capabilities across issuing, acquiring, and money movement into clear, compelling value propositions and use cases for Sales.
• Stay aligned with Product teams to understand new features, releases, and roadmap developments and incorporate them into sales enablement.
• Support the development of vertical messaging, competitive insights, persona details, and market research.
• Assist in coordinating demand generation efforts such as Propensity research, email campaigns, and partner aligned initiatives.

• Cross Functional Coordination:
  Serve as a connective partner between Sales, Marketing, and Product to ensure alignment and smooth handoffs.
• Track cross functional requests, deadlines, and enablement work streams.
• Participate in pipeline reviews, go‑to‑market planning, and weekly team syncs to anticipate emerging Sales needs.
• Gather frontline insights from Sales and communicate them back to Marketing and Product for continuous improvement of messaging and materials.

Required

• 2 to 4 years of experience in Sales Enablement, Product Marketing, Sales Operations, or a similar hybrid role.
• Excellent communication skills with the ability to simplify complex product concepts for enterprise audiences.
• Ability to work effectively with Sales Teams and cross functional partners.
• Strong organization and project management capabilities.
• Experience with CRM…