Director, Product Marketing- Sales Solutions

• Full-time
• Workplace Type:
  Hybrid
• Department:
  Marketing & Communications

Linked In is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco, Sunnyvale or New York.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team.

This role ensures that Linked In Sales Solutions products are launched with clarity, conviction, and commercial rigor—translating product innovation into customer value, sales readiness, and measurable business outcomes. Partner closely with product management, sales, and marketing teams to translate complex talent solutions capabilities into clear, customer-centric stories that drive adoption and revenue growth. Build and manage a team of narrative strategists and content creators who willcraft multi-format content including executive presentations, product demos, sales enablement materials, and customer success stories.

Establish narrative frameworks and messaging hierarchies that ensure consistency, while allowing for market-specific customization. Drive the creation of differentiated positioning that highlights Linked In's unique value proposition in the talent acquisition space. Measure andoptimizenarrative effectiveness through data-driven insights, customer feedback, and sales performance metrics. Serve as a key spokesperson and thought leader,representing

Linked

In's sales solutions vision at industry events and with strategic customers.

Own end‑to‑end GTM strategy and execution, from pre‑launch planning through post‑launch optimization

Develop and manage integrated launch plans across Product, Sales, CS, Marketing, Comms, and other cross-functional teams

Partner closely with Pricing and Packaging to ensure offerings are clear, differentiated, and commercially optimized

Define success metrics and KPIs (e.g., adoption, pipeline, revenue impact) and track GTM performance over time

Build narrative frameworks and messaging hierarchies that ensure consistency across the portfolio while enabling market and segment customization

Create high‑impact content including pitch decks, web copy, datasheets, one‑pagers, demos, and customer stories

Partner with Analyst Relations (as applicable) to support briefings and market perception

Connect product narratives to broader market trends, customer pain points, and Linked In’s differentiated value

Build and scale sales playbooks, demo scripts, objection handling, and competitive positioning

Train Sales, Customer Success, and partners to effectively sell, onboard, and expand products

Develop ROI, TCO, and value articulation tools that support deal progression and executive conversations

Partner with Growth and Campaigns teams to drive awareness, demand, and pipeline impact

8+ years of marketing experience, with 3+ years in people management

Bachelor’s degree in Marketing, Communications, Business, or related field

Experience in Sales technology

Track record of launching and scaling B2B products in competitive markets

Proven ability to translate complex product capabilities into compelling business value for executive audiences

Demonstrated success building and leading high‑performing teams in fast‑paced, cross‑functional environments

Strong presentation, storytelling, and stakeholder‑influencing skills at all levels

Deep experience partnering…