Lead Product Manager, Guest

About the team

At Turo, product managers (PMs) guide the process of prioritizing, building, and shipping world‑class consumer products that further Turo’s mission of reinventing rental to unlock independence for all. PMs lead the synthesis of customer feedback, data, and business goals into actionable product roadmaps that they develop and execute with their team. The products we build enable entrepreneurial hosts to thrive, help guests find their ideal car for every journey, and support them before, during, and after their trip.

• Define and execute the product strategy for how guests discover, shop, and book on Turo – from their first homepage impression through booking confirmation.
• Lead personalization strategy across Turo’s homepage and booking experience, building experiences that reflect each guest’s context, intent, and use case rather than a one‑size‑fits‑all surface.
• Build effortless experiences that help guests find the right vehicle and pick‑up location to support a wide range of travel needs.
• Drive sustained improvement in booking‑funnel conversion through a disciplined A/B testing program, rigorous funnel analysis, and fast iteration cycles.
• Develop Turo’s AI strategy for shopping and discovery – from intelligent recommendations and search relevance to increasingly personalized and context‑aware booking flows.
• Partner with User Research and Analytics to build deep, current knowledge of how guests shop and where they get stuck; translate that into clear, prioritized product decisions.
• Collaborate with Marketing to ensure Turo’s discovery experience extends coherently into lifecycle campaigns, acquisition channels, and new guest onboarding.

• 6+ years of product management experience, with a strong track record owning consumer‑facing products at an e‑commerce platform or marketplace, with a particular focus on helping consumers search and compare.
• Demonstrable A/B testing expertise – design rigorous experiments, interpret results, and build a culture of continuous iteration on your team.
• Fluency with booking‑funnel metrics and the levers that move them; ability to walk through a funnel problem and quickly identify where to look.
• Strong analytical instincts and a tight partnership style with data – collaborate with analytics to define hypotheses, build measurement frameworks, and distinguish signal from noise.
• A point of view on how AI will reshape shopping and discovery experiences, and the judgment to know when applying it creates real value versus adding complexity without payoff.
• Marketplace experience is a meaningful plus; understanding what it means to balance the needs in a two‑sided marketplace will accelerate your impact in this role.

For this role, the target base salary range in San Francisco is $174,000–$218,000 annually. The position is also eligible for equity and benefits. Equity and benefits include employer‑paid medical, dental, and vision insurance (country specific), retirement employer match, learning & development stipend, paid time off, paid holidays, volunteer time off, parental leave, and in‑office perks for hybrid staff.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E‑Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable. For those who require assistance applying for an open position or need accommodation during the recruiting process due to a disability, please submit a request to People Operations via