Key Account Manager-Retail FMCG

Key Responsibilities

• Profitability & Commercial Strategy
• Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets to maximize profitability.
• Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
• Optimize category performance by analyzing sales data, market trends, and profitability reports.
• Identify new business opportunities to increase revenue and reduce operational costs.

• Own brand relationships and ensure alignment with Lazada’s strategic priorities.
• Lead Business Planning with top electronics brands to drive growth.
• Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
• Stay ahead of market trends and competitor activities to refine brand strategies.

• Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
• Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
• Develop demand forecasting strategies to minimize overstock and prevent stockouts.
• Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
• Implement clearance strategies for slow-moving stocks while maintaining margin targets.

• Work with marketing, operations, and finance teams to execute brand and profitability strategies.
• Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
• Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

• Bachelor’s degree in Business, Marketing, Supply Chain, or a related field.
• Minimum 5 years of experience in eCommerce, Retail, FMCG, or Category Management.
• Strong understanding of P&L management, demand planning, and commercial negotiations.
• Ability to work with brands and suppliers to negotiate win-win deals.
• Excellent analytical, problem-solving, and stakeholder management skills.
• Proficiency in data analysis tools (Excel, SQL, or similar platforms) is a plus.