Sr. Growth Manager, Genuine Services

The Opportunity

The Adobe Genuine Service team is responsible for crafting strategies, building products, and driving go‑to‑market motions that prevent and recover users who abuse Adobe licenses. As a Senior Growth Manager, you will own the end‑to‑end design, execution, and analysis of programs that intercept non‑genuine and fraudulent users and guide them toward genuine Adobe licenses, while building initiatives that support the broader Adobe business.

You’ll translate journey‑level insights into a clear roadmap of intervention, verification, and engagement experiences, working closely with product, engineering, design, and data science to drive measurable uplifts in recovery and revenue.

• Design and launch programs that intercept fraud, abuse, and non‑genuine users across mobile and desktop, from problem definition through rollout.
• Develop the interception and recovery roadmap, using qualitative and quantitative insights to prioritize initiatives at the customer‑journey level.
• Prioritize initiatives based on expected impact, technical complexity, and strategic alignment.
• Build go‑to‑market programs that support the broader business—connecting Genuine outcomes to adjacent products, segments, and revenue goals.
• Design and run A/B experiments on verification, sign‑in, and engagement flows to improve recovery without harming legitimate‑user experience.
• Collaborate cross‑functionally with Product, Engineering, Design, and Data Science to translate findings into product enhancements.
• Define the measurement framework for interception programs—impression rates, verification/sign‑in funnels, downstream outcomes, and cohort health.
• Analyze results to deliver clear, data‑driven recommendations and share learnings with stakeholders.
• Work with quantitative and qualitative data teams to deepen understanding of the Genuine audience, identifying new go‑to‑market opportunities.
• Maintain rigorous documentation of program plans, results, and action items in our experimentation platform.
• Serve as a subject‑matter expert, representing the Genuine team and providing thought leadership and detailed execution.

• 7+ years’ hands‑on experience in digital growth, program management, or growth/lifecycle initiatives.
• Proven track record running end‑to‑end A/B tests and delivering statistically robust insights.
• Experience working with complex data—from defining desired metrics to parsing large, ambiguous datasets for analysis.
• Excellent written and verbal communication skills, with the ability to collaborate across teams and communicate with partners at all levels.
• Strong analytical skills with Excel and experimentation platforms (e.g., Optimizely, Adobe Target or other campaign management tools).
• Deep understanding of customer funnels, engagement levers, and user‑verification or fraud/abuse‑mitigation flows.
• Proven experience in program development, growth management, or related roles, with a track record of launching and scaling 0 to 1 initiatives.
• Highly organized and self‑driven, with the ability to manage multiple programs and timelines in a fast‑paced environment.
• Collaborative mindset: you thrive on partnering with cross‑functional teams to turn insights into action.
• Bachelor’s degree in Business, Economics, Computer Science, or related field; MBA or equivalent is a plus.
• Must be located in the San Francisco or San Jose area and able to support a hybrid office schedule.

U.S. pay range for this position is $120,700 – $219,750 annually. In California, the range is $151,800 – $219,750.

Adobe is a proud Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.