Marketing Manager (Field and Event Marketing Job San Francisco area,California USA,Business

Position: Marketing Manager (Field and Event Marketing)

The Field and Event Marketing Manager is a hands-on role on Handshake’s Marketing team. You’ll build and execute field marketing and events across two distinct business lines: our Careers business (enterprise employers and higher education institutions) and Handshake AI (researchers and leaders at frontier AI labs and enterprise AI teams)
Ou’ll own end-to-end strategy and execution for marquee experiences — major conference presence, executive dinners, VIP and sporting events, workshops, and round tables — all designed to build pipeline, deepen customer relationships, and accelerate deal cycles. You’ll report to the Sr. Manager of Field Marketing and work closely with executives and GTM leadership. The pace is fast and the expectations are high;

we’re looking for someone who’s energized by that
You’re detail-oriented and thrive on ownership: when you commit to a project plan, nothing falls through the cracks. You’re curious and creative, always asking “what haven’t we tried?” You’re comfortable contributing to budget conversations and vendor negotiations, and you know how to read campaign data to find what’s working. You actively use AI to work smarter: streamlining workflows, drafting first-pass assets, and speeding up repetitive tasks
Support strategy decisions and lead the execution of field, event, and marketing campaigns across both business lines
Own project plans for the entire lifecycle of an event (pre-, during-, and post-event), documenting and tracking with attention to detail
Contribute to budgetary and resourcing decisions for field and customer marketing activities, including vendor negotiation
Partner deeply with Sales leaders to identify where events can build and accelerate enterprise pipeline
Keep a pulse on field and customer campaign performance, providing insights for optimization using quantitative and qualitative data
Partner with Demand Gen, Content, Product Marketing, and Marketing Ops to execute integrated programs and assets, using AI to accelerate production
Measure and report on field program ROI: attendee feedback, pipeline influence, deal acceleration, and engagement
Help maintain our third-party event calendar and vendor relationships
Lead with creativity — always asking “what haven’t we tried?”
Travel as needed for events (roughly monthly)
Assist in developing a complex, multi-initiative calendar — making smart trade-offs and surfacing clear recommendations to leadership

Benefits

Health Insurance:
Comprehensive medical , dental, and vision coverage
Fertility and family forming:
Through a partnership, Handshake offers comprehensive family benefits, including infertility treatments and a $15K stipend, to its employees.
LGTBQ+ coverage:
All medical plans cover transgender services.
Mental health:
Discounts on a variety of wellness apps and an Employee Assistance Program with access to five free counseling sessions.
Tax savings:
Tax-advantaged benefits to save money on healthcare, dependent care, and other expenses.
Life & disability insurance:
Essential benefits and automatic coverage with basic life insurance, plus short-term and long-term disability coverage.
401k match:
Dollar-for-dollar match up to 1% of pay, with a max of $1,200 per year.
Equity:
Our equity program includes grants at hire, refresher grants after two years of tenure, and grants alongside promotions.
Financial management:
Handshake partners to provide free professional financial planning services.
Learning & development:
Employees are provided with an annual stipend to use towards professional development, career development workshops, manager trainings, and 1-on-1 coaching through external partnerships
Community leader support:
Employee Resource Group leaders are compensated with a quarterly bonus for the high-impact work the role requires
Parental leave:
Leaves of 16 weeks for birth-giving parents and 10 weeks for non-birth-giving parents; the policy applies to adoptions as well. Handshake also partners to provide one-on-one coaching on preparing for leave and coming back from leave
Flexible time off:
No accrued time off or waiting period to take vacation. Two paid flexible holiday days off to observe holidays that…