Product Marketing Operations Lead

Product Marketing Operations Lead

We are seeking a Product Marketing Operations Lead to build and scale the operating infrastructure that enables a Product Marketing organization to deliver strategic business outcomes. This role is ideal for an experienced Marketing Operations, Product Marketing Operations, GTM Operations, or Marketing Program/Business Operations professional who thrives in ambiguity, creates structure, and drives adoption of processes, tools, and workflows. The successful candidate will help improve planning, execution, visibility, accountability, reporting, and cross-functional collaboration while leveraging AI and automation to increase operational effectiveness.

• Refine, document, and implement GTM planning, prioritization, launch, and reporting processes.
• Develop business rhythms, frameworks, dashboards, and operating mechanisms to improve team performance.
• Drive adoption of improved processes and ways of working across Product Marketing, Regional Marketing, Business Operations, and other global teams.
• Identify operational gaps and develop scalable solutions.

• Maintain visibility into team priorities, initiatives, milestones, dependencies, and budgets.
• Identify execution risks, resource constraints, and areas requiring attention.
• Partner with leadership on prioritization, sequencing, and capacity planning.
• Facilitate problem-solving across complex, cross-functional initiatives.

• Partner with Marketing, Product, Sales, Creative, Regional Marketing, and Operations teams.
• Align stakeholders, goals, resources, timelines, and execution plans.
• Establish mechanisms to proactively identify blockers, dependencies, opportunities, and decision points.
• Serve as an operational partner for strategic marketing initiatives.

• Develop and operationalize launch planning frameworks, readiness processes, and governance models.
• Coordinate stakeholders, milestones, resources, and timelines to support successful product launches.
• Connect global GTM strategies with regional marketing execution.
• Improve launch visibility, accountability, and execution.

• Implement tools, dashboards, and workflows that improve planning, reporting, visibility, insights, and knowledge sharing.
• Leverage AI and automation to reduce manual work and operational friction.
• Identify opportunities to streamline recurring processes and accelerate decision-making.
• Measure adoption and business impact of new processes and systems.

• Build reporting frameworks and dashboards that provide visibility into:
• Initiative health
• Launch readiness
• Business priorities
• Milestones and progress
• Risks and dependencies
• Support quarterly and annual planning processes.
• Analyze operational learnings and translate them into process improvements.
• Drive continuous improvement across Product Marketing operations.

The ideal candidate will have experience in one or more of the following areas:

• Product Marketing Operations
• Marketing Operations
• GTM / Go-to-Market Operations
• Marketing Strategy & Operations
• Business Operations
• Marketing Program Management
• Portfolio or Program Management
• Product Launch Operations

Strong candidates will have experience building processes from the ground up, managing cross-functional initiatives, developing dashboards/reporting, and improving operational workflows. Experience with AI, automation, workflow optimization, and marketing technology/tools is highly desirable.

• Product Marketing Operations
• Marketing Operations
• GTM Planning & Operations
• Product Launch / Launch Readiness
• Program & Portfolio Management
• Cross-Functional Stakeholder Management
• Process Development & Optimization
• Operating Model Development
• Resource & Capacity Planning
• Prioritization & Governance
• Reporting & Dashboard Development
• AI & Automation
• Change Management
• Strategic Planning