Senior Product Manager, Marketing Technology & Customer Engagement

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

We are seeking a strong Senior Product Manager to lead the strategy, roadmap, delivery, integration, and ongoing optimization of Visa Marketing 360, Visa's global marketing automation and personalization platform. This role requires solid product management expertise, hands-on experience translating business and client engagement needs into scalable platform capabilities, and the ability to partner effectively across marketing, loyalty, engineering, design, analytics, privacy, compliance, and regional teams.

The ideal candidate will bring deep product management discipline, strong stakeholder leadership, and experience delivering complex digital or Mar Tech products that support customer engagement, marketing automation, personalization, journey orchestration, and measurable business outcomes. Experience with customer engagement platforms, CRM, Mar Tech, marketing automation, personalization, or related capabilities is strongly preferred.

In this role, you will own the product lifecycle for Visa Marketing 360, ensuring the platform continues to evolve as a scalable, secure, compliant, and business-impactful solution for Visa and its clients.

• Define and communicate a clear product vision and roadmap for Visa Marketing 360, ensuring the platform continues to enable scalable customer engagement, personalization, automation, and measurable marketing outcomes.

• Lead the integration of Visa Marketing 360 with internal and external partners, ensuring clear requirements, scalable data flows, strong user experiences, and capabilities that support personalization, automation, and customer engagement.

• Identify opportunities to enhance targeting, segmentation, journey orchestration, real-time decisioning, and performance optimization through platform enhancements, data-driven capabilities, and emerging technologies.

• Translate marketing and client engagement objectives into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.

• Manage the product backlog and prioritize features based on business value, user needs, technical feasibility, analytics, and stakeholder feedback.

• Partner with engineering, design, analytics, and marketing stakeholders to deliver high-quality platform enhancements on time and within scope, including capabilities that improve automation, personalization, workflow efficiency, and measurable marketing impact.

• Ensure the product roadmap balances business value, user needs, technical feasibility, scalability, compliance, and innovation.

• Partner closely with global, regional, and market-level Visa stakeholders to understand business goals, client engagement needs, and operational requirements, translating them into scalable product solutions.

• Support the development of training programs, onboarding materials, best-practice playbooks, and enablement resources to drive adoption and effective use of Visa Marketing 360.

• Communicate roadmap priorities, delivery progress, trade-offs, and product decisions clearly to business, technology, and regional…