Director of Social Media & Multiplatform Strategy, WIRED

Job Description

Location:

San Francisco, CA

Director, Social Media & Multiplatform Strategy

WIRED is looking for a creative and innovative journalist, leader, and platform expert to join our global audience development team.

To be successful in this role, you will need to know how to use online platforms, from Bluesky and Instagram to Reddit and Tik Tok, to develop, engage, and inform audiences across platforms and formats, including video, visuals, and text. You should be clued in on emerging networks and how WIRED can use them effectively, and well-versed in building social media strategies that increase audience engagement, social referrals, and revenue opportunities.

You should also be a vertical video pro, able to develop and iterate on a news-driven strategy that will engage audiences on video-based platforms and translate WIRED journalism into short-form video content.

This role will oversee a team of social media managers in the US and UK, and requires working with teams across multiple time zones. This role will collaborate closely with our Director of Multiplatform on vertical video production, and be responsible for guiding our strategic approach to off-platform video. Candidates should be experienced at setting high-level strategies as well as getting into the daily process by writing, producing, and editing social content in multiple formats.

This role works closely with WIRED’s leadership team across editorial, audience development, and video, as well as with editors, writers, reporters, analysts, designers, and producers.

This role is based in our New York office.

• Take strategic ownership of WIRED’s social platforms and other online platforms, like Reddit, guiding high-level strategy and day-to-day workflow to increase on-platform engagement and revenue opportunities
• Get WIRED’s unique mix of coverage in front of new and existing audiences, and develop WIRED’s voice and approach for each platform
• Collaborate with editors, reporters, designers, and producers to develop content packages that are optimized for social media, and optimize story headlines for social
• Collaborate closely with WIRED’s vertical video team, and build our vertical video offerings to ensure their success across multiple platforms; liaise with external partners to bring the latest strategic guidance to our vertical video production unit
• Collaborate with WIRED’s design team to ensure that WIRED has a strong and recognizable visual identity across social platforms
• Work with the larger audience development team to ensure social strategies work in concert with SEO, newsletter, and community/subscriber initiatives
• Find smart, effective ways to ensure that WIRED’s journalism leads and contributes to online conversations
• Work with WIRED’s sales and marketing team on sponsorship opportunities
• Proactively develop relationships with other social media and vertical video teams across brands at Condé Nast, gathering, disseminating, and applying learnings and best practices
• Directly manage a team of social media managers and producers, helping them develop their skills, grow their careers, and fostering a transparent, respectful, inclusive, and collaborative team environment
• Develop, implement, and maintain clear processes and communication channels for the team, helping people do their jobs more easily and ensuring work is happening in sync
• Delegate and manage work across the team - provide clear direction, constructive feedback, and serve as a resource for team members to help resolve challenges and improve outputs
• Contribute effectively to all HR/People processes such as performance management, compensation reviews, recruitment, etc.
• Additional responsibilities as needed and assigned

• Extensive experience in news publishing, ideally having worked on both editorial and audience development; at least three years of management experience and 8+ years working in digital newsrooms
• Professional experience creating and optimizing content for platforms including Tik Tok, Facebook, Twitter, Instagram, You Tube, Pinterest, Twitch, and Linked In
• Professional experience with…