Content Lead, Launches San Francisco, CA NY

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

We're looking for a Copy and Content Lead to own the creative narrative for Claude product launches. You'll shape narratives that connect brand storytelling with product capabilities and differentiation, partnering closely with product and brand marketing teams.

This isn't a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life.

You’ll need genuine technical fluency with AI. Not surface-level familiarity, but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand.

• Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats.
• Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
• Develop core creative concepts for launches, working closely with design to bring them to life across formats.
• Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.

• Have deep experience leading creative for product launches, from concept through execution.
• Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
• Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
• Have experience writing and directing videos and multi-format launch content.
• Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
• Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.

The annual compensation range for this role is $255,000 - $320,000 USD.

Education requirements: We require at least a Bachelor’s degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! If we make you an offer, we will make every reasonable effort to get you a visa.

Your safety matters to us. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you’re ever unsure about a communication, don’t click any links—visit  directly for confirmed position openings.

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. We value impact—advancing our long-term goals of steerable, trustworthy AI—rather than working on smaller, more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional computer science.

We are an extremely collaborative group and host frequent research discussions to ensure we pursue the highest-impact work at any given time. As such, we greatly value communication skills.

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Equal Employment Opportunity

Anthropic is an equal opportunity employer. As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. We encourage and support candidates from underrepresented groups and foster an inclusive workplace.