Creative Strategist

Overview

• $60,000 – $100,000 + Meaningful Equity
• Reporting to:
  Co-Founder & Head of Creative Operations

The Future of Marketing is Creator-First

At Vizzy Labs, we’re building the infrastructure layer for creator-driven marketing.

The next generation of brands won’t be built in studios. They’ll be built through creators — guided by strategy, powered by data, and scaled by AI.

Founded by operators from Tik Tok, Google, and Stanford and backed by Sequoia Capital, Vizzy Labs is already powering campaigns across fast-growing consumer brands, generating millions of views each month.

We’re an early-stage team where creative strategy isn’t support — it’s the core engine of growth.

Creative strategy is becoming the defining factor in how brands succeed through creators.

We’re hiring our first Creative Strategist to build the systems that make high-performing creative scalable — frameworks, playbooks, and feedback loops that turn insight into repeatable outcomes.

You won’t inherit a playbook. You’ll define it.

This is a strategy-first role (approximately 70% strategy, 30% execution).

You’ll work directly with founders to:

• Understand why content performs
• Build creative systems that scale across creators and campaigns

The work you do will directly shape how brands scale across hundreds of creators and millions of views.

Define Creative Direction

• Develop Creative Briefs with clear hooks, messaging architecture, and narrative structure.

Break Down High-Performing Content

• Analyze top-performing ads and organic content to identify repeatable patterns and frameworks.

Partner With Creators

• Help creators refine concepts, scripts, and execution based on performance insight.

Build Creative Systems

• Create playbooks, frameworks, and internal tools that allow creative success to scale.

Close the Learning Loop

• Translate performance data into refined creative hypotheses and improved future direction.

Example Projects

• Break down top-performing Tik Tok ads and turn insights into scalable creative frameworks
• Develop creative direction used across dozens of creator videos
• Help creators evolve concepts based on retention and conversion signals
• Build internal libraries of proven hooks, structures, and creative patterns

Pattern Matcher

• You instinctively see structure behind viral content.

Brief Architect

• You can translate insight into clear, executable creative direction.

Insight-Driven

• You use performance data to refine creative thinking — not just report results.

Builder

• You want to build systems, not just execute tasks.
• You can articulate creative direction clearly and effectively.

Required

• 2–4+ years in creative strategy, creator marketing, performance social, or similar roles
• Deep familiarity with Tik Tok, Instagram Reels, and You Tube Shorts
• Strong written and verbal communication skills
• Ability to produce structured Creative Briefs

Nice to Have

• Experience with performance creative or UGC ads
• Personal experience as a content creator
• Familiarity with AI tools

This is a foundational hire with a clear path to senior creative strategy leadership.

As Vizzy Labs grows, you’ll help define the company’s creative direction and mentor future hires.

• Meaningful equity
• Health, dental, and vision insurance
• 401(k)
• Flexible PTO

Please include examples of:

• Creative briefs
• Content analysis or breakdowns
• Campaign work or portfolio

Notion docs, Loom videos, or similar formats are encouraged.

Vizzy Labs is an equal opportunity employer.