Growth marketer, Social Media Marketing

Growth Marketer

San Francisco
· Full-Time
· Rarebird

Rarebird is building a less lonely world by connecting people who should be together. We're not another swipe app—we champion quirks, celebrate originality, and help people choose to love boldly instead of collecting matches like trophies. Our mission is simple: connect people who should be together, then get them together in real life.

Here's the problem with every dating app today: they show you random profiles and ask yes or no. A match just means you both said "good enough." We think you deserve better than good enough. Rarebird learns what you actually value in a match — not through a quiz, but by showing you two profiles and asking "who would you rather meet?"

From there, Rarebird learns what you actually value in a match, then surfaces the people you'd be most excited to meet, and who'd be most excited to meet you.

We stand for curiosity, collaboration, and wholehearted appreciation. We stand against influencer culture, shallow follower counts, and the doom scrolling that fuels loneliness.

We're looking for a Growth Marketer who will bring Rarebird to life online and in San Francisco through grassroots marketing, intimate community events, and authentic storytelling. You'll be the bridge between our digital presence and real-world connection, managing our flyering operations, social media channels, and event programming as we convert our 1,800-person waitlist into an active, invite-only beta community.

This role is perfect for someone who loves building things from scratch, thrives on tangible impact, and believes that real connection happens when you put your phone down and look someone in the eye.

• Experience in community management, event coordination, or grassroots marketing
• Proven ability to plan and execute small-scale events (20–50 people) with attention to detail
• Excellent writing skills with the ability to adapt voice and tone across platforms
• Basic video editing skills for Instagram Reels and Tik Tok (Cap Cut, Premiere, or similar)
• Comfort being on camera and creating content in public spaces
• Strong organizational skills and ability to manage multiple projects simultaneously
• SF-based or willing to relocate; this role requires in-person presence for events and flyering
• Alignment with Rarebird's mission and values—you're tired of swipe culture too

• Experience with social media analytics tools (Instagram Insights, Tik Tok Analytics, etc.)
• Background in content creation or social media management for mission-driven brands
• Familiarity with Notion, Adobe, Figma, and Google Drive for collaboration
• Existing connections in SF's creative, tech, or wellness communities
• Experience with guerrilla or grassroots marketing tactics

You'll be employee number one on the ground in SF, with full autonomy to shape how Rarebird shows up in the world. Your work will directly drive our most important metrics: waitlist growth, beta conversion, and community engagement.

Help build a less lonely world. Every event you host and every piece of content you create brings people closer to meaningful connection.

Join us at the ground floor of something special. You'll work directly with founders, shape company culture, and see your ideas come to life quickly.

Be surrounded by people who value depth over dopamine. You'll meet incredible humans at every event and help facilitate the connections that matter.

• Salary range: $70,000–$85,000 based on experience
• Equity package: 0.25%–0.75% based on experience
• Health insurance and other benefits
• Flexible schedule with emphasis on results over hours
• Front-row seat to our private beta launch and growth

• Manage Rarebird's Instagram, Tik Tok, and Linked In channels with a "document, don't create" approach that showcases real moments
• Capture and edit 30–60 second vertical videos from events and flyering sessions that tell our story
• Write platform-specific captions that balance Rarebird's playfully sophisticated voice…