Marketing and Communications: Social Media Intern

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter and are aligned with our values.

Inclusive: We strive to be a museum of many voices in dialogue.

Passionate
:
We believe working with art is more than a job or trusteeship - it's a way of life.

Brave
:
We are committed to approaching our work with courage and a sense of adventure, always ready to explore new perspectives.

Empathic
:
We aim to act like a person, not an institution.

SFMOMA is a place for the infinitely curious to explore, support, and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose-where difference is seen as a strength, and every one is appreciated for their whole self.

Schedule
:
Full Time, 35 hours/week, Monday, June 15 - Friday, August 14, at least three days working onsite

Department Description

The Social Media Intern will work closely with the Social Media team within SFMOMA's Marketing Department. The Social Media team is made up of the Associate Director of Social Media and Content Marketing, the Social Media Program Manager, and the Associate Content Producer, Social Media. This role will work closely and creatively with all team members.

Position Description

The Social Media intern will assist the team in engaging with our audiences by creating engaging static and video content for social media accounts (Instagram, Facebook, Twitter, Tik Tok, Linked In), copywriting, and reporting on post insights and channel growth. The intern will also learn the ins and outs of a Social Media department and the processes used to organize and strategize content.

The Social Media Intern must love brainstorming content ideas and identifying opportunities to capture audiences via timely topics and trends.

Project Plan

Over the 9-week program the Social Media Intern will:

• Produce 25-40 finished pieces of content across Instagram, Tik Tok, and other channels

• Create a reusable annual calendar of museum-related events, art holidays, cultural observances, and internal

milestones to support long-term planning.

• Create a 50-100-clip b-roll library organized by gallery/floor, and museum experience.

Educational Objectives

• Turn exciting ideas into meaningful content, optimized for social

• Cultivate a brand through social media communications

• Understand and implement a social media content calendar and production timelines

• Understand social media's role in a marketing strategy

• Copywrite from a brand voice

• Identify trends and content opportunities through channel research

• Understand how to gather social media data

• Understand social media metrics and KPIs

• Make decisions based on performance data

Additional Internship Programming

The Summer 2026 Internship will offer 9-weeks of hands-on experience and mentorship along with weekly presentations and discussions with various departments in the museum, off-site educational visits within the Bay Area community, and access to various tours and events within the museum.

Requirements

• Applicants must be currently enrolled in school or a recent graduate. The SFMOMA recognizes a graduation date

within 6 months of the internship start date as a recent graduate.

• If you are a current employee of the SFMOMA applying for an internship, you must be a current student or a recent

graduate, within 6 months of the internship start date.

• Interest, background, and knowledge of social media, marketing, public relations, journalism, art history, and/or

museum operations

• Ability to accurately and effectively represent the SFMOMA brand as the broadcast voice of the institution over

social media

• Knowledge of or interest in modern and contemporary art and the SFMOMA collection

• Ability to communicate with wit and humor

• Ability to capture visually-compelling content via iPhone

•…