Sr. Manager, Creative; Art Director; Pottery Barn

About the Photo Direction Team

Housed within Pottery Barn’s Creative department, the Photo Direction team translates the brand’s creative vision into compelling photography and videography that inspires our customers to decorate, entertain, and live beautifully in a home that reflects their individual style. Supporting Pottery Barn’s omni-channel business, the team concepts, develops and executes the photographic vision for each season, creating beautiful, distinctive and consistently on-brand imagery across digital, social, print, marketing, advertising and in-store channels.

We foster a highly collaborative, creative and positive environment and partner closely across Creative, Product Development, Merchandising, E-Commerce, Video and Social Media.

The Art Director, Category Photography is responsible for translating Pottery Barn’s seasonal creative vision into compelling photography and visual content at the product category level.

Working within the creative direction established by Creative leadership, you will own the style guide and photographic expression of specific product categories on  You will develop visual concepts and bring them to life through set design, styling, composition, lighting, camera direction and on-set art direction.

You are a highly visual storyteller with a sophisticated eye and a passion for home décor, interiors and photography. You understand how the details of a room, the placement of a product, the quality of light and the framing of an image come together to tell a larger brand story.

You will collaborate closely with a combination of both in-house and freelance creatives: photographers, stylists, producers, set builders, digital technicians and cross-functional partners throughout pre-production, photography and post-production to create assets supporting Pottery Barn's website, email, and other marketing channels.

You will report to Creative leadership within the Photo Direction team.

• With oversight from the Creative Leadership team, you will oversee style guides for specific product categories. These guides will reflect studying the home furnishings marketplace and competitors, as well as communicating decorating ideas, styling inspiration, camera angles, lighting, set concepts and the overall look and feel for asset deliverables.
• Responsible for owning the visual direction and execution for product photography for a defined set of product categories. Seasonally responsible for reviewing the product skus by category and planning out the most optimal way to achieve the sku level imagery either thru traditional photography, AI or retouching techniques.
• Manage the list of skus by category throughout the seasonal production timeline ensuring all assets are accounted and executed for and launch on time.
• Propose the image carousel for each product sku within the owned categories. Review, adjust, refine throughout prelaunch and testing phase prior to launch dates. Follow up on adjustments with the production team as needed to ensure standards are adhered to and executed to by category.
• Review older assets by category and identify opportunities to improve older assets when needed.
• Attend seasonal concept showroom walk-throughs and Product Development meetings to understand the creative direction, product stories and priorities for each season.
• Translate approved seasonal and campaign direction into actionable photographic concepts and visual storytelling.
• Present creative concepts and briefs by category to Creative leadership for review and approval prior to photography.
• Collaborate with Merchandising during pre-production to ensure alignment between the creative vision, product priorities and…