Product Designer, IG Projects

Instagram is seeking a Senior Product Designer (IG Projects) to lead end-to-end design work for AI-native product development. In this onsite role in San Francisco, you will shape a cohesive org-wide system spanning prototyping agents, design review automation, org memory, and collaborative experiences.

You will define and drive the vision for scaling from early alpha efforts to tooling used daily across teams. The work focuses on creating one coherent system that connects prototyping, review, memory, and collaboration, while establishing the design vision and quality bar for org-wide tooling.

• Own the north star for an end-to-end system that scales from alpha to org-wide tooling, aligning how prototyping, review, memory, and collaboration work together.
• Shape the org memory and context system by designing a single source of canonical documentation, decisions, and rationale that is accessible to both humans and agents; define information architecture that can scale across hundreds of projects and multiple organizational levels.
• Champion craft and coherence across all surfaces, ensuring the tool remains polished, intuitive, and distinct as it evolves; set the quality bar for AI-generated outputs, collaborative workflows, and moments where human judgment meets machine capability. You will also codify the design system and patterns to scale.
• Set the design vision for a new product or platform, driving zero-to-one or leading fundamental reinvention at significant scale and complexity.
• Lead across complex systems by clarifying priorities and aligning leadership and cross-functional partners around direction across AI capabilities, platform infrastructure, design systems, and organizational workflows.
• Apply AI-native product and systems thinking, designing information architecture, interaction models, and agent behaviors that scale across workflows (prototyping, review, memory, automation), treating AI as a foundational shift in how products are built.
• Raise the bar on craft and platform quality by delivering experiences that are opinionated enough to be useful while remaining flexible enough to configure across contexts, orgs, and user types.
• Articulate a compelling design vision to senior leadership (Director, VP+) by framing options versus recommendations and representing design in key organizational discussions.
• Act as a multiplier for nearby designers by mentoring and developing talent, raising standards for AI-native design practice, and connecting partners across functions to maintain alignment and cohesion.

• 12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale.
• A portfolio demonstrating end-to-end ownership of complex, multi-surface product systems, ideally including new product creation (0
  1) or significant platform and tools work.
• Deep experience with AI-powered products, design tools, developer tools, or productivity platforms is strongly valued.
• Proven ability to lead design in high organizational complexity, where the product is the process and users are internal builders with sophisticated needs.
• Experience designing for AI agents, conversational interfaces, or agentic workflows is a strong plus.
• Comfort with ambiguity and experience shipping in fast-moving environments where strategy and capabilities evolve together.
• Demonstrated ability to influence organizational processes or ways of working through product and design, including shaping how Instagram builds.

• Experience integrating AI tools to optimize or redesign workflows, with measurable impact such as efficiency gains or quality improvements.
• Experience adhering to and implementing responsible, ethical AI practices, including risk assessment, bias mitigation, and quality and accuracy reviews.
• Experience influencing organizational processes or ways of working through product and design.
• Demonstrated ongoing AI skill development, including prompt/context engineering and agent orchestration, and staying current with emerging AI technologies.
• AI-native product thinking with a clear point of view on how AI changes workflows, roles, and creative processes.
• Platform thinking experience, designing solutions that are opinionated enough to be useful and flexible enough to be configurable across multiple orgs and user types.
• Experience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational…