Sr. UX Designer – Customer Journey Design

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all.

Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world. We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact.

If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

The Senior Designer is responsible for owning and shaping the end-to-end customer experience for two brands, ensuring a cohesive and effective journey across discovery, browsing, product evaluation, purchase, and post-purchase engagement. Serving as a trusted strategic partner to brand leadership, merchandising, and creative teams, the individual will help define problems, guide decision-making, and advocate for customer needs while balancing business objectives, brand differentiation, and experience consistency.

Working closely with product management, engineering, and fellow design leaders, the role will drive high-impact initiatives across multiple value streams and contribute to decisions on shared and brand-specific experiences within the design system framework. As a hands‑on design practitioner, the successful candidate will lead design, prototyping, testing, and delivery efforts while leveraging AI-enabled tools to accelerate innovation, generate insights, and deliver measurable business and customer outcomes with speed, quality, and sound professional judgment.

• Lead design for two of our brands across their end-to-end customer journeys. Own the highest-leverage journeys yourself and keep your brands current on everything else
• Be the primary design partner to brand leadership. Build the relationships that get design into the conversation early, and be a thought partner in framing the problem rather than only in delivering the solution
• Work with the other brand journey leads to decide what is shared across brands and what stays brand‑distinct, inside the design system’s framework
• Partner with Product Management and Engineering in the value streams through ideation, conceptualization, planning, and delivery. Drive the work when an initiative spans value streams for your brands
• Design the work. Carry your brands’ most important journeys from problem framing through to launch
• Run continuous discovery. Interview customers, build prototypes, and test with real people so that concepts are validated before build
• Balance scope, business impact, fidelity, and delivery speed, and say plainly when a trade‑off has consequences for the customer
• Bring an evidenced point of view. Partner with UX Research on what gets studied, and use data and research to make and defend design decisions
• Design within the design system and contribute patterns back to it. Know when a brand‑distinct choice is warranted and make the case for it
• Design for accessibility, trust, and compliance from the start rather than as a check at the end
• Present to varied audiences…