Design Systems Product Designer

We're looking for a senior Product Designer to help set the vision and strategic direction for Instagram Design Systems — the system that ensures craft scales with Instagram. Our system is the connective tissue that ensures quality across every surface. This role sits at the intersection of design craft, systems architecture, platform engineering, and AI‑native tooling. You'll drive the strategic direction of how Instagram's design system evolves — identifying new opportunities, shaping the roadmap, and driving initiatives from vision through execution across component design, documentation, and AI knowledge layers.

The work spans component libraries, spec‑to‑code alignment, design tooling, and cross‑platform standards (iOS, Android, iPad, foldables) — requiring someone who can set direction for systematic quality end‑to‑end while navigating the organizational and technical complexity of shipping at Instagram's scale. You'll be a recognized leader not just within design, but across the product group — driving execution, culture, and process on a cross‑functional team of designers, engineers, and product managers.

You'll influence product design teams across Instagram to drive adoption, shape what's on‑system vs. bespoke, and ensure the system flexes to serve both today's UI patterns and tomorrow's AI‑generated experiences. The ideal candidate has deep systems thinking, exceptional craft sensibilities, a strong point of view on scalable design architecture, and the ability to identify new opportunities, influence senior stakeholders, and drive initiatives that wouldn't happen without them.

• Identify, shape, and drive critical initiatives for Instagram's Design System. You'll spot gaps and opportunities that others miss — defining new strategic bets like component expansion, spec‑to‑code alignment, or AI‑native tooling — and drive them from vision through execution with quality and coherence.
• Design scalable, composable component systems. You'll lead the design of components that flex across surfaces, platforms, and contexts including AI‑assembled UI. This includes defining motion language, interaction behaviors, and componentry that feel cohesive end‑to‑end.
• Close and maintain the gap between design spec and shipped code. You'll create the frameworks and processes that keep design and engineering in sync by default so drift doesn't recur, and what designers spec is what gets built.
• Evolve the AI knowledge layer. You'll help keep our AI‑powered designer, reviewer, and prototyper agents current and accurate, expanding coverage across surface areas so every agent interaction produces on‑system, high‑quality output.
• Hold the craft bar for systematic design across your work streams. You'll ensure every component, pattern, and guideline reflects Instagram's premium quality standard across iOS, Android, iPad, and foldables. You'll make  on-system  feel better than bespoke, not like a compromise.
• Drive adoption through influence and organizational leadership. You'll work directly with designers and leadership across Instagram to expand coverage, convert deprecated patterns, and build genuine organizational pull toward on‑system building, shaping how teams think about quality and consistency, not just what they build.
• Build out new patterns in partnership with product teams. You'll work with teams across Instagram to co‑create patterns that serve real product needs, turning recurring design problems into reusable, on‑system solutions that raise quality across surfaces.
• Contribute to design tooling and workflow improvements that accelerate on‑system work. You'll help shape tools and invest in improving design workflows end‑to‑end through library…