Customer Marketing Lead, DNB San Francisco, CA NY

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic is seeking an experienced Customer Marketing Manager, Digital Native Business, to support technology companies adopting the Claude API into their core products and build customer relationships—from initial success through long-term advocacy. This is not a traditional customer marketing role focused solely on case studies; instead you will develop comprehensive programs that guide customers through their entire journey with Claude, creating authentic advocates while building lasting loyalty.

As a key member of the Customer Marketing team, you will combine storytelling expertise with strategic program development to transform customer successes into market trust and adoption. You will build the foundation for how organizations understand, implement, and champion beneficial AI systems, while creating communities and experiences that deepen their engagement with Anthropic.

• Support customer storytelling program from story identification through creation and distribution.
• Create compelling narratives that demonstrate Claude’s impact across different industries and use cases.
• Develop multi‑format customer campaigns that accelerate market adoption.
• Build and nurture relationships with customers to foster authentic advocacy.
• Partner with Sales, Product, and Communications teams to identify and amplify customer successes.
• Maximize story impact through coordinated internal and external amplification strategies.
• Guide Sales teams on effectively using customer stories to accelerate deals.
• Drive customer engagement through loyalty programs and community initiatives.

• 8+ years of experience in customer marketing, ideally B2B SaaS.
• Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results.
• Experience building relationships with technical executives and product leaders.
• Track record of creating effective content in multiple formats (text, video, speakers/content for events).
• Expertise in amplifying customer stories across internal and external channels for maximum impact.
• Data‑driven approach to measuring and improving program impact.
• Ability to manage multiple priorities while maintaining high quality standards.
• History of successful collaboration across Sales, Product, and Communications teams.
• Strategic mindset balanced with strong execution capabilities.

• Experience building and managing customer loyalty or community programs.
• Track record of successful customer advisory board (CAB) and event programming.
• Background working with enterprise technology companies and their unique needs.
• Familiarity with the AI/ML ecosystem, particularly the developer tools and infrastructure layer.
• Experience coordinating co‑marketing with cloud service providers or systems integrator partners.

The annual compensation range for this role is $200,000 – $255,000 USD
. For sales roles, the range provided is the On Target Earnings (OTE) range, which includes both the sales commissions/sales bonuses target and annual base salary.

Education requirements: At least a bachelor’s degree in a related field or equivalent experience.

Location: Currently, staff are expected to be in one of our offices at least 25% of the time. Some roles may require more in‑office time.

Visa sponsorship: We sponsor visas and will make every reasonable effort to secure a visa if you receive an offer.

We encourage you to apply even if you do not meet every qualification. Applicants from underrepresented groups are especially encouraged.

Your safety matters to us. Anthropic recruiters only contact candidates from  email addresses. If you receive suspicious emails, visit  for confirmation.

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