Youtube Manager

About

Owner is the AI growth system for local restaurants.

Our AI continuously improves SEO, marketing, and online ordering to grow first‑party orders. Unlike other companies that force small business owners to master their software to drive sales, Owner gives them a proven system run by experts.

Owner is like having an army of engineers and marketers on your side, just like the big chains.

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Since 2020, we've generated tens of millions in revenue and processed over half a billion dollars of online orders. 1 in 5 Americans have used an  website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including:
Shopify, Hub Spot, Door Dash, Service Titan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Owner is a remote‑first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in‑person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our You Tube and Instagram channels are category leaders. We've become the #1 voice in restaurant growth, and our channels regularly get over 3 million organic impressions per month. You Tube is one of our most powerful platforms for reaching both customers and future talent.

Restaurant owners that enter our funnel who have spent hours of watch time with our deepest and most information rich content (our long form videos) convert at multiples higher than any other channel.

On the talent side, Adam is restarting his startups focused content this year to educate entrepreneurs and aspiring builders with unfiltered advice about company building and scaling.

As we build a dedicated Media team, we need someone to own our long‑form You Tube channels end to end from ideation and packaging to production, post‑production, and performance analysis.

This is a fit for you if you’re a multifaceted creative fluent in ideation, production planning, on‑set directing, copywriting, post‑production oversight, and You Tube analytics.

Your curiosity for business fundamentals matches your passion for dominating You Tube's educational landscape. You are excited about creating videos so compelling that others rush to imitate (You want to create and be the outlier, not just copy them)

You’ll be in charge of building a You Tube team of editors, strategists, directing channel strategy, brand identity, and content production as we shape Owner into a generational brand.

This role is based in San Francisco, California.

• Define channel strategy and formats as we chart towards 100k subscribers for Owner and Adam Guild’s startup brand channels
• Manage editors, thumbnail designers, videographers, and pre‑production workflows for Owner's You Tube channel
• Lead A/B testing for packaging across our back catalogue
• Maintain and present You Tube scorecard metrics (retention, view velocity, subscriber growth) to leadership
• Continuously research and test new You Tube features, algorithm shifts, and competitive strategies
• Draft run‑of‑show documents, prompting follow‑up questions, pacing segments, and capturing live notes for editors to shorten post‑production time
• Conduct regular retention reviews to improve…