Lifecycle Marketing Manager Teal Health San Francisco, CA, US Workplace On-site ago

Location: Hybrid (San Francisco)
Employment Type: Full-time
Department: Marketing
Reports to: Product Marketing

At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening.

We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S.

We boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal.

We’re looking for a Lifecycle Marketing Manager to build and optimize the systems, journeys, and personalized touchpoints that help patients move from interest to action and ultimately stay engaged in preventive care.

This role will own lifecycle strategy and execution across the full patient funnel, from lead conversion and appointment attendance to kit return, abnormal follow-up adherence, and repeat screening engagement. You’ll build a highly personalized, data-driven patient engagement engine that improves conversion and adherence at every stage of the journey. This is a highly cross-functional role for someone who is equal parts strategist, operator, and optimizer.

You’ll partner closely with marketing, product, medical operations, customer support, commercial and data teams to continually improve the patient experience and remove friction from every touchpoint.

We believe that:

• Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement.

• Build, optimize, and continuously improve patient journeys that increase conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation.

• Develop highly personalized, segmented lifecycle programs across the full Teal channel stack and patient journey— email, SMS, portal chat, portal reminders, direct mail, voice AI and ringless voicemail. Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools to create a scalable, intelligent, and personalized patient engagement engine.

• Continually refine audience segmentation, behavioral triggers, and patient journeys to reduce friction and improve funnel movement.

• Create and execute structured testing programs across messaging, timing, channels, incentives, and patient experiences to improve conversion and adherence outcomes.

• Own lifecycle analytics, reporting, and funnel performance measurement, identifying drop-off points and translating patient behavior insights into actionable recommendations.

• Partner closely with product, growth, engineering, medical operations, revenue strategy, and customer support teams to optimize onboarding, patient flows, and the end-to-end experience.

• Manage HIPAA- and TCPA-compliant lifecycle communications and privacy-safe engagement practices across all patient touchpoints, including proper consent and opt-out handling across SMS, voice, and automated channels.

• Stay current on lifecycle marketing best practices, consumer behavior…