Senior Lifecycle Marketing Manager, Retention

We believe communication belongs to everyone. We exist to democratize phone service. Text Now is evolving the way the world connects, and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.

Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.

Text Now is building the most flexible phone service in North America. As an app-first wireless carrier, we serve ambitious, self-directed people who expect transparency, value, and freedom in how they connect, control over their phone service with no contracts, no hidden fees, and no rigid rules. And we're growing, bringing our mission and technology to an expanding suite of products.

As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a hands-on, data-driven Senior Lifecycle Marketing Manager, Retention to own the customer relationship from the first paid moment through everything that follows, and to turn retention into a core driver of engagement and sustainable revenue.

Reporting to the Head of Lifecycle Marketing, you will own the post-monetization customer lifecycle: sustaining engagement, deepening monetization, preventing churn, and winning back lapsed customers.

This is a senior ownership role for a retention expert. You will determine the strategy, methods, and tactics for the post-monetization lifecycle, making key decisions within your area of expertise and receiving general direction rather than task-level oversight. You'll define the strategy and roadmap for your stage of the lifecycle, own the KPIs that measure it, and build the programs that move them.

If you're hands-on in an ESP (especially Braze), love digging into data, and think in stages, cohorts, and retention curves, we want to hear from you.

Lead Retention & Engagement Strategy Define and own strategy for the post-monetization customer relationship: sustaining active, paying users and reinforcing habits that correlate with long-term value

Determine which retention channels and tactics to invest in, scale, or sunset based on incrementality data, not just execute a pre-set channel mix Build behavior-triggered engagement programs across email, push, in-app and custom channels, tied to real usage signals rather than batch sends

Own recurring monetization (rewards, plan upgrades, data upsells) as a natural extension of engagement, deepening value without eroding trust

Own the performance, evolution, and investment roadmap of the Rewards program, determining where to double down or divest

Define and manage dormancy: what it means for different cohorts, how it's detected early, and how it's addressed before it becomes churn

Drive Reactivation & Winback Own reactivation and winback across the base, building efficient, evergreen flows with distinct strategies for free-plan dormancy vs. paid-plan churn

Develop the currently untapped conversion path from one-off pass purchasers to recurring plans

Measure & Own the Numbers Own retention-stage KPIs end to end, from primary-user retention to voluntary churn

Measure incremental impact through holdouts and controls

Translate behavioral and cohort data into a prioritized, road mapped program of work you define and drive

Operate Across the Lifecycle Own a program area with impact across Product, Data Science, Platform/Operations, and Creative. The retention and reactivation roadmap you drive shapes prioritization and investment decisions beyond the LCM team itself

Operate with product fluency across the full Text Now offering, leveraging features across the…