Director of Analytics

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word it, our work is being recognized by others:

• Built In's 2025 Best Places to Work For In New York City
• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.
• Built In’s 2023 - 2025 Best Startups to Work For In New York City
• Fast Company’s Most Innovative Companies of 2022
• Business Insider’s Most Promising Consumer Startups 2022
• Forbes Fintech 50 2022

We are seeking a strategic and hands‑on Director of Analytics to lead a team of analysts and work directly with stakeholders on user acquisition, engagement, reactivation, and retention. This person will own the analytics roadmap and have a large influence on the product roadmap for user acquisition, lifecycle optimization, and core product adoption. You will partner closely with Product, Engineering, Growth Marketing, CRM, and Finance to drive data‑informed decisions and scalable growth strategies.

You’ll build and lead a high‑performing team of analysts, champion a culture of experimentation, and design frameworks that help the company understand and improve user behavior across the funnel.

• Drive the strategic vision for data and measurement across user acquisition, onboarding, engagement, retention, monetization, and churn.
• Lead and scale the analytics function across the Marketing, Growth, and Membership verticals.
• Coach a team of analysts to develop frameworks, deliver data‑driven insights, and influence decision‑making.
• Develop and standardize our experimentation framework for junior team members to leverage.
• Provide actionable insights into what drives user behavior and how to influence it.
• Translate complex data into clear business narratives and recommendations.
• Define and evolve KPIs and metric hierarchies across the user journey.
• Improve the analytics and reporting layers to improve efficiency and consistency across the data and analytics team.
• Establish best practices for instrumentation, event taxonomy, and data quality.
• Partner cross‑functionally with Product, Engineering, Growth, Marketing, and Lifecycle teams to inform roadmap, prioritize testing, and shape go‑to‑market strategies.
• Interface with Finance and Executive teams to support forecasting, cohort analysis, and board‑level reporting.
• Improve collaboration within your team and the broader data organization.

• 8+ years of experience in growth or marketing analytics (preferably at a high‑growth Fin Tech, App company or consumer SaaS product).
• Deep expertise in product and growth analytics, especially in B2C or fintech environments.
• Proficient in SQL and tools with the Data analytics stack like Snowflake, dbt and reporting platforms (e.g., Looker, Mode, Periscope).
• Experience owning end‑to‑end experimentation and methodologies.
• Demonstrated ability to influence senior stakeholders with data.
• The desire to be hands‑on and take ownership of a problem space.
• Ability to thrive through ambiguity.

• Opportunity to shape the analytics strategy at a mission‑driven, high‑growth company.
• Exposure to executive‑level decision‑making and cross‑functional strategy.
• Competitive salary, equity, and benefits.
• A collaborative, data‑forward team that values impact and learning.

The anticipated annual base salary for this position is $190,000 - $220,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education…