Senior Field Marketing & ABM Manager, West

Who We Are

Serval is the AI platform for IT teams — replacing legacy systems like Service Now with automation that frees people to focus on meaningful work. Founded in early 2024, Serval is already trusted by innovative companies such as Notion, Perplexity, Vercel, Mercor, Langchain, and Verkada to automate more than 50% of their IT tickets.

Serval "automates the automation," using a natural language-to-code workflow builder and AI agents that discover and deliver automations for tedious IT workflows. What started as IT automation has expanded into a horizontal automation engine adopted by HR, Finance, Legal, Security, and Engineering teams.

Our mission is to free IT departments from the #helpdesk channel by creating the simplest way to automate employee onboarding/offboarding, software access management, and the long tail of employee requests. Long term, our vision is to develop a universal workflow automation and enterprise service management platform for all business functions.

We re backed by industry-leading investors, including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and others, and founded by product and engineering leaders from Verkada.

The opportunities that matter most are often the hardest to get in front of. As our Senior Field Marketing & ABM Manager you ll partner directly with Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. You’ll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward.

This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale.

• Creative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn t about budget, it s about timing, creativity, and understanding what matters.

• Allergic to "best practices" that produce mediocre results. You d rather test something bold than execute something safe.

• A doer, not a delegator. You re equally comfortable building a Salesforce report, negotiating with a venue, or sending a llama with an invite around its neck to a CIO s office.

• Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.

• Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.

• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.

• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.

• Track impact through account engagement, pilots started, velocity, and closed-won revenue.

• Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.

• Test unconventional tactics. Push boundaries. Try things that make people s jaws drop.

• 5-7+ years experience in field, experiential, growth, or ABM marketing.

• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).

• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.

• Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.

• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.

• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.

• Comfortable moving fast, experimenting, and adjusting in real time.

• Strong collaborator who earns trust with Sales quickly.

• Comfortable with 25% travel, up to 50% seasonally.

• Previous experience marketing to IT, Engineering, or Security leaders

• Impact
  :
  Be a key player in shaping the success of our product and company.

• Growth
  :
  Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.

• Culture
  :
  Join a culture that values innovation, ownership, accountability, and fun.