Growth Associate, SEO & AI Search

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

With onboarding, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes.

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The SEO + GEO opportunity and upside at Rippling is among the most impactful SEO roles across all of tech. Rippling has 30+ products (and growing), we have strong product market fit, strong domain authority, and our product touches complex regulatory laws that make for a very long tail of relevant search terms and keywords. We’re looking for someone curious, creative, and detail‑oriented to help us take our organic search game to the next level.

You will help us shore up our fundamental SEO practices like author pages, URL structures, and content refreshes. You will help us drive high‑value rankings starting at the bottom of the funnel, and you will help accelerate our evolution from traditional search optimization to a future where an increasing percentage of traffic and search happens with AI.

This role is equal parts builder, strategist, and innovator. You will collaborate closely with our SEO Lead, content, product marketing, and web development to bring your strategies to life, and you will obsess over the metrics of your work.

• Obsess over creating winning content that ranks at the top of SERPs and LLMs for our highest‑value keywords
• Build creative and effective content workflows with tools like Air Ops for content creation, refresh, and ongoing improvements
• Think beyond content quality to improve SEO rankings via site layout, internal linking, backlinks, product pages, and more
• Help improve our keyword SEO / AI search optimization framework
• Influence our content, content workflow and editing strategy – your opinions and efforts will influence the technology we use and the automations that we build
• Build strong points of view on how we can stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features to drive our GEO strategy
• Get into the details to build your own workflows, edit content, and execute a winning strategy
• Collaborate across content, design, web, engineering, PMM and more

• At least 2 years of experience in SEO or another analytical role—ideally in‑house in SaaS, with demonstrated direct impact driving revenue
• Strong analytical skills and experience building automations/workflows – you should be able to derive the right insights from a data set and have demonstrated experience building automations/workflows in past work
• Experience quickly ramping and driving impact in your work. Past SEO/AI search experience is a nice to have, but if not, you should have demonstrated experience of ramping up on new skills/focus area and driving impact
• Strong writing and editing skills. You can craft a crystal‑clear and engaging story, and you have strong intuition on what makes for high‑quality SEO / GEO content
• A strategic and experimental content mindset. You can make bets about what content to prioritize, update, and experiment with and rigorously track results
• Impeccable project management. You land the plane. You’re a natural collaborator, clear communicator, and super organized
• Curiosity and familiarity with emerging AI platforms and their role in shaping discovery. You should have experience (and ideally a few wins) optimizing for AI search

• Experience driving optimization for AI‑first search engines
• Experience optimizing B2B SaaS keywords
• You own websites on the side…